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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

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Business video trends worth noting in 2018

Biznology

Snag a subject matter expert and record some FAQ answers on a smart phone (will probably need some editing, though). There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate. Video analytics. But, cumulatively, the numbers represent a lot of customer engagement.

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Top Content Marketing Questions Answered

Marketing Insider Group

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! That is determined by researching your ideal customers and their buyer journey.

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Top 5 Social Media Analytics Tools to Enhance Your Content Marketing Strategy

nDash

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off.