Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Everything will eventually converge Web-plus-CRM, with marketing automation baked in so deep you can''t see it.
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