Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. What you probably don’t do is automatically trigger your selective content to send out when a customer is on your website, when a prospect has downloaded your sales whitepaper , or when the system has identified a customer within their annual buying period. Turn your marketing into a 24/7 sales generating machine. This is also a great trigger to ping sales reps or customer relationships managers. MORE >>

From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. Continue Reading Analytics: Still Looking For A Home Nov 22 2010 While the application of analytics and data-driven decision making continues to make inroads within a large number of organizations and enterprises, the concept often faces a number of hurdles once it gets there. The iPad. MORE >>

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration. The demand generation vendors have been much more dynamic. I've summarized this in the following table. MORE >>

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read. Surely not: marketers still need to maintain a marketing database, send emails, respond to trigger events, score leads, and integrate with CRM. Tags: day software marketing automation Web content management lead management adobe demand generation publishing. Day’s 5.3 MORE >>

m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. See the paper Demand Generation vs. Marketing Automation in the Resources section of the Raab Guide site for more on this topic.) MORE >>