Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

markempa

FEBRUARY 18, 2013

Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” Integration with martech tools: Seamlessly integrate your existing workflows and tools to keep real-time data flowing into your CRM and MAP.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Only B2B

SEPTEMBER 21, 2023

Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Understanding Lead Scoring Lead scoring is grounded in data and analytics. Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Valasys

FEBRUARY 14, 2019

The CRM platform that builds lasting customer relationships, Insightly, announced on 13 th February 2019, the launch of a new and updated version of their product. This version features innovations in territory visualization, pricing and quoting, and analytics. Calculated Fields. Custom Validation. With more than 1.5

CRM 49

CRM Forrester Paid Search Agency Validation 49

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Lead Forensics

APRIL 16, 2024

Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts. Zoho Analytics: Provides a comprehensive suite of business intelligence tools, including sales forecasting capabilities.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Optimize ABM digital ad campaigns with in-depth analytics, to visualize and analyze how your audiences perform over time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

SpotMe Blog

OCTOBER 7, 2023

A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations, and automating targeted communications with HCPs. Look for an intuitive, easy to navigate interface.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. The vendors respond.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The ML Platform integrates with your CRM platform to help uncover key insights around your customers and buyers.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Your Analytics Tell A Story Of The Past Only. The capabilities to produce analytics has been expanding at an exponential rate.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Marketing analytics. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. Life sciences companies can use the SpotMe Anywhere platform to produce and host larger web or mobile events, and then pull event participant insights into Veeva CRM for compliant post-event HCP engagement.

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. How Emotional Analytics can be measured.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. Outreach Commit’s flexible mapping layer connects to your CRM and references its entire history. The problem?

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. CMOs looking for sustainable growth need to stop chasing the next great thing in analytics. Tools like CRM systems play a vital part in customer connection, and marketing teams will never return to mail-only copywriting.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Martech

JULY 18, 2022

Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Enterprise Management 101

Enterprise Management Account Based Marketing Work Management Marketing Management 101

Adobe Experience Cloud Blog

OCTOBER 9, 2018

In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. Source: Lori Wizdo, Forrester Research. However, are our stock metrics the ones we should be communicating upward? For example: Stakeholder.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Predictive analytics tools are often very useful tools for cross-selling and upselling, so if you don’t currently use one, you might consider adding it to your martech stack. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

The Customer

JULY 22, 2021

NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report. According to the Forrester report, “NetBase Quid offers the strongest capabilities across both social and customer-owned data sources.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

Martech

JULY 29, 2022

Does the tool provide real-time analytics? Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? Does the tool measure account engagement?

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Only B2B

AUGUST 21, 2023

CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system. CRM Integration for Seamless Data Management Integrating automated B2B list building with a customer relationship management (CRM) system is crucial for ensuring a seamless flow of data.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

SmartBug Media

OCTOBER 5, 2020

You likely have Google Analytics configured with out-of-the-box reports, or maybe you are using HubSpot’s tracking code to capture web performance. You may track the closing of a customer back to your analytics, but any sales touchpoints between there aren’t tracked or are inconsistently tracked. Run, Forrest, Run!

Marketing Attribution 93

Marketing Attribution Hubspot Enterprise Management Marketing Management 93

SpotMe Blog

JULY 28, 2023

They say it’s mainly because of the value they get from being able to send targeted communications to HCPs fast and collect big amounts of data in their CRM – usually Veeva. With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

6sense

DECEMBER 10, 2021

Within the past quarter alone, the company launched more than a dozen new features and enhancements, including: Support for Microsoft Dynamics CRM to enable users to build 6sense account segments with Dynamics data. Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Only B2B

JUNE 19, 2023

Additionally, leveraging data analytics and marketing automation tools can help identify potential leads who align with the BANT framework. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Content4Demand

JULY 13, 2021

Steve Casey, a Principal Analyst at Forrester explains how the different data types can complement one another. This data is helpful for ad retargeting and can guide you toward the kind of content you should be distributing to specific verticals or particular accounts. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Marketing Insider Group

APRIL 7, 2014

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Building audiences as a core asset.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100