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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

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How to Create an Effective Social Media Content Strategy

Valasys

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Set Your Priorities and Conversion Goals. Plan Your Social Media Content.

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The Ultimate User-Generated Content Guide

Sprout Social

Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. According to an L2 Inc report, when consumers witness user-generated content while shopping, the conversion rate increases by 4.6%. But they also look for a better channel for conversations.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other.

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How Can I Do SEO for Free?

seo.co

Four free SEO tools you’ll need to use are Google Analytics , Google Search Console , Bing Webmaster Tools and Google Keyword Planner. Using these, you’ll get information on the source and quantity of organic traffic, keywords people use to find your pages, and other metrics, like conversions and engagement.

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6 Niche Marketing Blogs You Need to Read in 2019

Outgrow

We love the simplicity of the factual posts- analytical in nature, and evidently well researched. All about Conversion Optimization with OptinMonster. Conversion turns out to be the deadliest evil if it turns away from you. Tame Mobile Marketing Wiki at LeanPlum. GetVoip mentioned SuperOffice as an industry leader.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

This next example is from our own beloved en.ryte.com subdomain, which aims to drive leads to our services and is home to our vast online marketing wiki and magazine, so it naturally earns traffic for many informational-intent queries. Something that we were glad to act on was the “meta keywords'' wiki article.