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Event Analytics: Forecasting Big Tent Conversion Lift Events

CMSWire

Groundbreaking Analytics: Marketers reassess event investments as data-driven strategies redefine the Super Bowl and Valentine's Day campaigns. Continue reading.

Analytics 113
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)

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Tips and Tricks to Use Email Analytics for Better Conversions

SendX

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. Take a look at your conversion rate and think of how it has changed in a week or a month.

Analytics 195
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GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

Stressed out about the switch to Google Analytics 4? One of the biggest complaints I’ve heard is “Where did my conversion data go??” If you haven’t read our post on Google Analytics 4 Reporting , I recommend starting there to learn more about the dashboard and reporting features. . What is a Conversion?

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Events and Conversions — Getting started in Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Today we’re going to look at Events and Conversions. Once you tag something as an Event, you then mark it as a Conversion. This is part 6.

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. Why Traffic Analytics Matter.