How to Map Content Marketing to Revenue, in 3 Steps
Contently
MAY 26, 2020
The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.
Let's personalize your content