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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note.

Create More Personalized Publishing Newsletters

Hubspot

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Unfortunately, many newsletters being sent these days leave a lot of room for improvement, and may not be speaking to your readers as well as they could be. Targeting. Frequency.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

Content marketing metrics and analytics: it’s all about you

Biznology

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. Do your own analytics!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share. Facebook has also beefed up its analytics page, Insights.

Is marketing content’s quality intrinsic, or proved in the wild?

Biznology

have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? The only way to measure the quality of marketing content is in how it works. Is it shared on Twitter?

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

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So You Want to Create Content That Actually Converts?

KoMarketing Associates

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. And that means creating content specifically tailored toward driving conversions.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

10 Metrics to Track Your Newsletter Content Success

Writtent

Email newsletter marketing definitely isn’t dead. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters. While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. Bounce Rate. Delivery Rate. Spam Complaint Rate.

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The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

Using email effectively in your content marketing

Biznology

Irrelevant content is a bad thing. Those problems plague everything from direct mail, to web content, to presentations at industry events. Here are some tips how to use email effectively for your content marketing. Relevant Content. Your content has to be relevant or you won’t even get the courtesy of an “unsubscribe.” Everyone hates email. Layout.

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

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In this episode, Robert and I debate a TechCrunch article’s claims that content marketing isn’t actually strategic. We We also go inside Accenture’s efforts to become a worldwide leader in content marketing, and explore Facebook’s latest attempt to enhance the ad experience from both sides of the equation. Content marketing in the news. Image source. 2.

11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. Using Social Media for Content Curation. Scoop.it

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Two Words Sum Up Content Marketing World

Junta 42

Just before Nick Offerman and I chatted and snacked on bacon on stage, I posed this question – a paraphrase of Jay Baer – to the thousands at Content Marketing World : Are you just going to go back and make some content, or are you going to make a difference? Do you and your brand use content to make a positive difference in people’s lives? How can your content stand out?

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The silver lining in the bad news about content marketing

grow - Practical Marketing Solutions

There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The more content, the more competition.

The B2B Content Marketing ROI You Should Care About.

Sales Engine

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles.

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15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Create content for each stage in the buying process ( Tweet this ).

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How to Analyze Source Data in Your Content Analytics

Content Standard

Being able to analyze your content analytics is a critical component of every content marketing program. There are numerous data points and sources available to marketers these days, and understanding all the data can be the difference between flat content marketing performance and consistent month-over-month growth. Optimize Your Content Analytics for Success.

How to Create Great Content and Become a Thought Leader

ScribbleLive

Day in, day out, this means writing great content like blog posts, how-to articles, and  social media content that brings your creative thinking and unique perspective to a larger audience. But according to (ahem, thought leader) Neil Patel, in a world of micro-content and fleeting attention spans, 2000+ word, high-quality blog posts are still valuable. Sounds great, right?

9 Ways to Measure Content Marketing Success

Writtent

Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. What do your readers have to say about your content?

10 Actionable Content Marketing Tips: Content2Conversion Conference Recap

It's All About Revenue

The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC). The event covered a lot of critical content ground for B2B marketers, and even highlighted specific case study examples of how companies like SAP, IBM, and Crowe Horwath are maximizing their investments by leveraging content. Jill Rowley, Oracle @Jill_Rowley.

Hidden Content Marketing Success Metrics for B2B

Kapost

What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. The fact is, content marketing success is different for every organization and every step of the conversion funnel. Assessing Content Performance: 3 Key Areas of Focus. Coverage gaps. 

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. There’s an even bigger difference between an editor and a content marketer. The Result. 2014).

Managing Marketing Content Across the Customer Life Cycle

VisionEdge

No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Many marketers have gotten so caught up in the creation of content, however, that they have forgotten how important it is to match marketing content with the customer buying journey and life cycle. Content delivered in the right channel at the wrong time can be a wasted touch point. . Content and Life Cycle . Content marketing is not the same as running a campaign. The Customer Life Cycle  .

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

It's All About Revenue

He suggests using forms, insights from social media, or conversations with sales to learn about your customers’ challenges. 4) Use content to show thought leadership.  Marketing automation gives you an efficient way to deliver video, infographics, articles and other content that establishes you as a thought leader. Here are a few tips: 1) Assemble a winning team. 

4 Questions You Need to Answer Before You Create a Content Plan

Contently

At Contently, we’ve developed what we call a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. content methodology works in much the same way as a flywheel. Organizations that invest in a content methodology become self-sustaining. Objectives: What are my content objectives and KPIs?

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The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

If you did that, you’d likely have to send very general emails and even then would still need to worry about making them relevant to all recipients. In order to ensure relevancy, you need to segment your lists. Additionally, because you likely know very little about them, it’s difficult to ensure you’re sending relevant communications. We recommend following (and avoiding!)

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

Another newsletter I don’t remember subscribing to just sent me a weekly update. Then I click the next email, which is also a newsletter. The answer: relevance and personalization. Armed with this information, you can design marketing messages highly relevant to that audience segment. Another newsletter I don’t remember subscribing to just sent me a weekly update.

What’s Old is New Again – Leveraging Older Content on Social Media

Haley Marketing

I'm a big believer in fresh and relevant content and blog posts. But that doesn't mean older content isn't valuable anymore. In fact, if you take a look, you will find that some pieces of older content still drive amazing traffic to your website months later. Here is how to use older content to drive more inbound leads: Look at Google Analytics data.

How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Without a stack, you might as well use a tally system and just guess how effective your content is. For example, a company might rely on Salesforce for managing the sales process, HubSpot for inbounding, Adobe for content, and so on.

Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. That means that the vast majority of companies aren’t all in on their content marketing efforts—and it’s hamstringing their effectiveness. Content Strategy Marketing

Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why. What Is Killer Content?  . BuzzSumo.

You’re doing a terrible job with search and social

Biznology

He has been building is content empire for maybe over a decade. He built his content empire like London was built: hut by hut until it was a crash of streets and chaos. Well, late last year he hired a former managing editor from a major city newspaper full-time in order to completely “rewrite” everything in his content empire. Google hates abandoned content.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out.

3 Free Content Curation Tools That’ll Enhance Your Social Posts

Vertical Response

Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time. At this point, you might be thinking that you don’t have time to sit around, browse the web, find great content and then post it to your social media accounts. These social media tools find or suggest content that your audience will like and make it easy for you to share it. You tell it what topics you’re interested in and it’ll generate a list of related content. You can use curation tools. Swayy.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Akey idea behind the psychology of quizzes is to reward the participant in way that will make them share the content. It’s a good rule of thumb to keep quizzes short, simple and relevant to their topic. You’ve seen them before.

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