Vision Edge Marketing

AUGUST 15, 2013

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. In the past few weeks I have attended several marketing conferences. At each event, marketers are talking enthusiastically about how to make Web sites, SEO, social media, email campaigns, and mobile better.

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Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

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Marketing Insider Group

DECEMBER 10, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Keynote speakers must first inspire—and then fill in the details.

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Conference Best Practices Digital Transformation Paid Search Agency 197

Webbiquity

SEPTEMBER 26, 2023

This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis.

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Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way.

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Webinar Metrics Conference Aggregators Communities 102

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1.

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Social Media Event Marketing Social Marketing B2B Marketing 40

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Social Media. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing.

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Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 4 Social media Social media is a big ball of wax that is constantly changing shape. The most common complaints from brands are effective measurement, planning of a comprehensive social media strategy and allocating resources. Logistics also can be complicated.

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Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. We’re here to help you find the best event registration to help you achieve your event goals.

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Enterprise Management Work Management Marketing Management Budget Programs 52

Contently

SEPTEMBER 27, 2023

Unveiled at Apple’s Worldwide Developers Conference in June 2023, the Vision Pro is set to reshape the way content marketers engage their audience. Content Creation Redefined The Vision Pro’s potential extends beyond consumption, promising groundbreaking marketing applications.

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Marketing Insider Group

JANUARY 15, 2020

Secondly, your speaker’s area of expertise should dovetail with the purpose of your event. Let’s consider a marketing conference. Not only should you search through marketing industry movers and shakers, but you could also look at retired political figures who drew voters to their side for years.

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First-Mover Advantage Buzz Merchandising Planning 171

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Visibility to social media profiles and pages. Social Media Marketing.

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Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. But, organizing a B2B conference presents a unique set of challenges. Set specific event goals.

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Conference Planning Budget Programs Allocation 187

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

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Event Marketing Video Marketing Planning Thought Leadership 163

SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms.

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Paid Search Agency Work Management Marketing Management Companies 59

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Digital marketing. Host: Rising Media. Attend the conference to sea! ” View all Summit events from Innovation Enterprise here.

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Conference Enterprise Management Work Management Marketing Management 132

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

TrustRadius Marketing

OCTOBER 1, 2018

His blog has seemingly unending lists of blogs and video blogs to help you learn about online marketing, seo, e-commerce, paid ads, social media, and more. B2B Marketing. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. B2B Software Blogs. Wordstream. InsightSquared.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Hubspot

FEBRUARY 17, 2016

Events are some of the biggest opportunities in media today. With a global, worldwide audience, media companies are in a great position to take their brand-building platform to the next level and introduce new revenue streams. Take a look at this list of 8 tips for getting your event trending on Twitter, as an example.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

The Point

JANUARY 12, 2023

Whether your role is content, design, media, MOPs, or marketing strategy, most in our organization think AI is about to change the way you work. Here’s what we’re expecting in the new year: “In the next 12 months, AI is going to fundamentally change B2B marketing. — Alan Brocious, Director of Paid Media. “In

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Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

Adobe Experience Cloud Blog

OCTOBER 2, 2015

If you’re like me, you’ve already begun planning your event roadmap for 2016. As a starting point, make sure that you review event data that has accumulated over the past two years. Run that analytics report ! Need some golden event ideas that shine bright? B2B Online Conference 2016 – May 9 th - 11 th. April 2016.

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B2B Thought Leadership Planning Marketo Thought Leadership 48

TrustRadius Marketing

OCTOBER 1, 2018

His blog has seemingly unending lists of blogs and video blogs to help you learn about online marketing, seo, e-commerce, paid ads, social media, and more. B2B Marketing. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. B2B Software Blogs. Wordstream. InsightSquared.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits? TEAM ATTENDIFY: Hi Tami!

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation?

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. Adidas made marketing headlines when they created short videos of each individual runner in the Boston Marathon. What Engagement Marketing Is Not.

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Ethics Word of Mouth Marketing & Strategy Class 138

TrustRadius Marketing

SEPTEMBER 5, 2018

In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? Event marketing goes by many different names, including field marketing, experiential marketing, in-person marketing, and live event marketing.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Event marketing.

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Enterprise Management Marketing Management Budget Programs SIC 115

SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. Conference. Conference pack.

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Marketing Automation Services Planning Enterprise Management Work Management 98

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Martech

DECEMBER 21, 2023

Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. You’ll need IT or marketing operations to manage technical issues, as well as marketers to help moderate discussions.

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Planning Copyright Peer-to-peer Terms and Conditions 78

SpotMe Blog

JUNE 29, 2023

Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings. By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

SpotMe Blog

APRIL 27, 2022

Designed to accommodate both a live studio audience and offer live-streaming capabilities, hybrid event studios allow you to reimagine the future of events for your virtual and in-person attendees. . London-based Cavendish Venues specializes in hybrid conferences and events throughout London. Cavendish Venues. London, UK.

Marketing Management 52

Marketing Management Broadcasting Paid Search Agency Conference 52

Hubspot

SEPTEMBER 15, 2011

Doing this will eliminate the social media time-suck of maintaining multiple accounts, help you attract more followers, and centralize your web presence. Warning: Don't go overboard with automation in social media. Twitter can serve as a great tool for media relations. In social media, people love to share their opinions.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We, a couple months ago, published together this Event Marketing Playbook.

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Top of Funnel Enterprise Management Budget Programs CMO 64

Sage Marketing

OCTOBER 18, 2023

Conduct thorough market research; learn the market size and potential growth; find the leading journals, editors, and influencers; identify your competitors, direct and indirect ones; browse through their websites and social media platforms; understand their solutions and how they address the market.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52