Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Enterprise Management 101

Enterprise Management Work Management Marketing Management Analytics 101

Martech

APRIL 27, 2022

AI is now deployed in analytics tools to surface insights faster than you can read them. Take a look at how Google Analytics does it. You can’t let analytics software tell you what an insight is. Get the daily newsletter digital marketers rely on. Many companies default to standards set externally.

Analytics 101

Analytics Software Paid Search Agency Marketing Analytics Tools 101

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Martech

JULY 20, 2023

“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” “The central thesis of our business is that effectively every company is now a technology business,” he told us. The post If every company is now a technology company, how should they hire tech talent?

Paid Search Agency 91

Paid Search Agency Companies Advertising Agencies Acquisitions 91

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. Get the daily newsletter digital marketers rely on. That’s where a predictive analytics tool like outcomeX comes in. Processing.Please wait. Why we care.

Analytics 95

Analytics Privacy Policies Paid Search Agency Advertising Agencies 95

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Attribution Analytics Google 122

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Webbiquity

MARCH 26, 2024

In the highly competitive world of general-news newsletters, success depends on growing a base of subscribers who actively open, read, and click. The authors also explain how to apply Smart Brevity principles to meetings, speeches, presentations, visuals, social media, even running a company.

Newsletter 170

Newsletter Blogger PR Paper 170

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Play at least 50% of a product video.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Get the daily newsletter digital marketers rely on. Click here to download!

Marketing Attribution 110

Marketing Attribution Work Management Marketing Management Vendors 110

Martech

JUNE 17, 2022

Experience improvement (XI) is understood by InMoment as the project of better anticipating and meeting both customer and employee needs through active listening, analytics, data management and reporting. Get the daily newsletter digital marketers rely on. Processing.Please wait. How it works. How it works. Why we care.

Work Management 78

Work Management Marketing Management Paid Search Agency Companies 78

Martech

MAY 5, 2022

1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. More need for analytics as channels increase. Image: CarMax. Cross-channel measurement.

Budget Management 86

Budget Management Analytics Spending Optimization 86

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Get the daily newsletter digital marketers rely on. Speech analytics. Click here to download! Phone numbers. If so, which ones?

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Reporting: Do you provide real-time analytics?

Marketing Management 97

Marketing Management Vendors Analytics Ideal Customer Profiles 97

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Newsletter subscriptions. Engagement.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. Get the daily newsletter digital marketers rely on. Start with the basics.

Analytics 107

Analytics Work Management Marketing Management Click Rate 107

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

FEBRUARY 18, 2022

The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Get the daily newsletter digital marketers rely on. Focusing on its tech. Read next: IDG Communications acquires Selling Simplified. “We

Positioning 104

Positioning Paid Search Agency Companies Acquisitions 104

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One easy method is to figure out average value per lead.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Optinmonster

SEPTEMBER 20, 2021

Are you trying to create a newsletter popup, but you’re not sure where to get started? We’ll teach you exactly how to create a newsletter popup that boosts conversions and grows your subscriber list. But before we dive into the tutorial, let’s get clear on why you might want a newsletter popup in the first place.

Newsletter 64

Newsletter Rules Template User-Generated Content 64

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

FMG Suite

JANUARY 12, 2022

Our partner, Twenty Over Ten, recently posted a great blog on the importance of newsletters for financial marketing professionals. So we thought we would jump into the conversation and provide you with ten tips to take your newsletter marketing to the next level. Create a dedicated newsletter landing page.

Newsletter 52

Newsletter Tips Landing Pages Conversion Rate 52

Parse.ly

JULY 7, 2022

analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. Both types of analysis are essential for success for media companies. Or feature the article in an email newsletter segmented to your millennial readers. Table of contents. Real-time data.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Martech

APRIL 28, 2022

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Get the daily newsletter digital marketers rely on. Having advanced measurement techniques and analytics to bring more rigor: 28.5% the previous year. Processing.Please wait.

Digital Transformation 84

Digital Transformation Paid Search Agency Companies Multi-Channel 84

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Brandpoint

NOVEMBER 3, 2022

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Didn’t make the live webinar? We recorded the whole thing.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Scoop.it

MARCH 5, 2020

Think about this paradox: C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make. Building an executive-focused newsletter that is: Simple. Instantly impactful. Add an opening summary.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Here’s a playbook to help your company succeed when marketing on a local scale. Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets.

Advertisements 111

Advertisements Advertising Allocation Planning 111

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible.

Social Media 152

Social Media Analytics Campaigns Media 152

Martech

MAY 9, 2022

Startups are very different from established companies from a marketing perspective. Get the daily newsletter digital marketers rely on. If you are entering an already established market category, your first objective should be related to positioning and differentiating the company and creating brand awareness.

Startups 82

Startups Paid Search Agency Work Management Marketing Management 82

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

Social Media 306

Social Media Work Management Marketing Management Media 306