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How to Maximize ROI with Email Marketing for B2B

Webbiquity

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment.

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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. For mobile apps, the behavior is similar.

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What is marketing automation and how can it help B2B marketers?

Martech

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

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7 Ways Email Marketing Can Help You Double Your SEO Results

SendX

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. You can track your revenues for different channels and campaigns, and optimize them to earn more. You can also identify the channels or campaigns with the best ROI and replicate these efforts.

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7 Ways Email Marketing Can Help You Double Your SEO Results

SendX

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Use Content That Is Mobile Friendly. You can track your revenues for different channels and campaigns, and optimize them to earn more. It’s important to deliver value on both channels.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? For example, if blogs are your highest traffic sources, investing more in those channels makes sense. You can provide them with relevant content and incentives to move them closer to a purchase. Identify content gaps. Guide multiple departments.

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The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. Customizable templates, 50M+ free stock images and footage, hundreds of music tracks and motion graphics packages included. That year The NRF branded this day as Cyber Monday!