nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 276

Top of Funnel Buyer's Journey Trends Lead Scoring 276

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

DECEMBER 4, 2023

Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates. Also, review your value proposition. Get MarTech!

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Personalization Automation Case Studies 52

Parse.ly

JULY 1, 2022

When it comes to analytics, usership is the only metric that matters. To prove it, we’ll be looking at data from the recently published Martech Trends 2022 Report , the Content Matters 2022 Report published earlier this year, and internal and external case studies run by the Parse.ly Miles driven, not cars sold.

Analytics 59

Analytics Marketing Analytics Tools Case Studies Training 59

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. However, others are jumping in on the trend to make a quick buck. Trends and techniques change, so your digital marketing agency needs to be proactive, not reactive, to keep you visible.

Marketing Agencies 2 248

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 248

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. I’ll dig into each of these steps in the case study below. The DriveSafe case study. I use Google's own tools (Google Search Console, Google Analytics) and different Clickstream tools (e.g.

Case Studies 73

Case Studies Case Study Studies SEO 73

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Automation Personalization Optimization 52

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges.

Marketing Automation Services 114

Marketing Automation Services Work Management Lead Scoring Lead Ranking 114

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Second, you probably need more content.

Analytics 165

Analytics Top of Funnel Content Case Studies 165

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. Besides the Adobe acquisition of Marketo, what marketing trends are most exciting to you?

Case Study 40

Case Study Case Studies Marketo Studies 40

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Now, Google Trends. Start with keyword research.

SERP 227

SERP Keywords Eye-Tracking Planning 227

Top Rank Marketing

FEBRUARY 26, 2024

Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. 3: Demonstrates an ability to stay on top of trends and changes. Agency marketers make a point of staying plugged into these broader trends while incorporating them into their strategic guidance.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Ad Agencies Allocation 114

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Martech

DECEMBER 14, 2023

In a rapidly churning digital landscape, it’s about staying aware of trends and ensuring your martech stack is adaptable and scalable. As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations.

Digital Experience Platform 124

Digital Experience Platform Marketing & Strategy Business CMO 124

Contently

DECEMBER 6, 2022

Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics. While single-touch attribution has a place in marketing analytics, it doesn’t come without challenges. But is complex always the right path?

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Convince & Convert

JUNE 19, 2014

Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.

Trends 152

Trends Google Storytelling Curation 152

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Engineers might need quick access to technical specifications, while plant managers and executives might prioritize case studies showcasing ROI.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Convince & Convert

NOVEMBER 19, 2013

They asked me to share a few digital marketing trends that were beyond the tipping point. Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. I bundled a few of Jay’s key Youtility points to explain this second trend – Creating Youtility.

Trends 167

Trends Advertising Agencies Buzz Paid Search Agency 167

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Heinz Marketing

AUGUST 17, 2023

Craft Content for Fall: Meeting B2B Needs Identify emerging challenges and trends within your industry your audience is likely to face. Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Use data analytics tools to measure ROI and track key performance metrics.

Webinar Metrics 96

Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 96

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Inbox Insight

MAY 24, 2024

Reporting and analytics Robust reporting and analytics should be a key deliverable from any lead generation partner. Key questions to ask potential partners: What dashboards, reports, and analytics will be provided? How do you stay on top of lead gen industry trends and evolve along with them?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

SocialPilot

JANUARY 21, 2024

TikTok TikTok is a platform that thrives on trends and creative content. Here’s how you can leverage it for your hotel: Jump on Trends : Participate in trending challenges or use trending songs in your videos. You can read the full case study here. You can read the full case study here.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Ad Agencies Work Management 111

Martech

SEPTEMBER 13, 2021

Hungry for data-rich case studies to inspire new initiatives ? Why marketers can’t rely on marketing analytics anymore , with Amplitude. Ready for what’s next: Key trends driving your data strategy of tomorrow , with Tealium. Soccer case study , Treasure Data. …and dozens more.

Work Management 111

Work Management Marketing Management Case Study Case Studies 111

Stevens & Tate

FEBRUARY 20, 2024

Streamlining Marketing Efforts: Enhanced Lead Generation : By leveraging advanced data analytics, this technology sifts through data to identify high-potential leads with remarkable accuracy. It uses predictive analytics to forecast upcoming market demands, enabling companies to innovate proactively.

Marketing AI 77

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 77

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. We expect this trend to continue.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Here's how the email growth progression was trending. I would not be writing this case study today without him!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Free SEO analytics reports are available from Google Analytics. Notice a trend here? Publish And Promote More Case Studies.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118