SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. Things like target audience, messaging, venue selection, and budget are all part of the planning process.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. If not, you’ve got some work to do. The HPE Partner Marketing Concierge describes its offerings: “Working together we can reduce time to market for key demand generation initiatives.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Martech

MARCH 10, 2022

74% of B2B marketers say they are seeing customers taking more control over the buying process. a case study, additional zero-touch tactics/assets, etc.) Marketing and sales need to work together to identify, select, and prioritize target accounts. HubSpot, Marketo, Pardot) Predictive analytics (e.g.,

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. As a marketer today, you are constantly looking for the cutting edge or next iteration of the work you are doing.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Vidyard

MAY 18, 2018

Implementing marketing automation can effectively bridge the gap between the various technologies, and empower marketing and sales to work closely together. #2 In the report you’ll learn things like: Which assets high-performers spent more on Which delivery mechanisms worked best for high-performers Why interactive content (like video!)

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Lead Agency

OCTOBER 4, 2017

According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. With each topic, we have included some case studies and examples.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Let’s look at a case study from Jon Loomer. More than 1.71

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

PathFactory

APRIL 8, 2022

That’s why PathFactory partnered with Forrester to host a webinar discussing content tagging best practices, how to improve the quality of your data, and of course, how to get started. . While a content intelligence platform can help streamline your content tagging and analytics, a human touch is still required to keep things consistent.

Forrester 64

Forrester Tagging Practices Curation 64

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Business Brainz

JULY 11, 2021

We, at Business Brainz like to define “insight” as nuggets of high-value information gathered from highly relevant sources, processed and interpreted by human intelligence. With the help of insight, marketers can create industry-specific contents that are relevant at every stage of the buying process. Sales and marketing alignment.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. In short, these numbers are doing nothing of real substance for your business except making your marketing efforts look good.

PPC 40

PPC Advertisements Advertising SEM 40

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. So why is Email Segmentation important anyway? .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. This is why companies obsess over building and optimizing large sales teams and processes. Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Outgrow

AUGUST 31, 2022

Mindy Morgan Avitia: Forrest Gump. And so now we’re learning as we go, and we’re refining, so what helps click-through rate because you have the benchmarks, and you have what other nonprofits are doing and the practical application of what works for them is different and so that’s what we’re doing.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. Reverse IP look up appears to be the new thing here. Among other stuff. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Optinmonster

JANUARY 15, 2024

You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. Here are 3 product usage analytics tools that can help you with this: Mixpanel Amplitude MoEngage Both Mixpanel and Amplitude have free plans for you to test the product. Grab their attention with great headlines.

Conversion Rate 103

Conversion Rate Conversion Tips Marketing Analytics Tools 103

Optinmonster

JANUARY 15, 2024

You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. Here are 3 product usage analytics tools that can help you with this: Mixpanel Amplitude MoEngage Both Mixpanel and Amplitude have free plans for you to test the product. Grab their attention with great headlines.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Online Marketing Institute

JANUARY 25, 2010

.&# Buyers now move forward on their own terms, conducting much of their education on their own (and online) and connecting with a live sales team member later and later in the process. Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? If so, work these concepts into the content.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Sword and the Script | B2B

DECEMBER 28, 2022

It takes one less piece of friction out of your sales process.”. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Case in point? He wrote, “So 9.5

PR 75

PR Trust Marketing Stats B2B Marketing 75

Engagio

OCTOBER 13, 2020

The buying process is increasingly non-linear , making the traditional handoff between Sales and Marketing ineffective in serving today’s highly complex B2B buying journey. Together, these trends are driving a fundamental redefinition of how Marketing and Sales work to create and win new business and drive account growth at scale.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Strategy Analytics ). The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). Forrester ). (Overthink Group). Marketingsherpa ). and $5 billion in the U.K.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

SnapApp

DECEMBER 4, 2017

Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . You can use something like Google Analytics’ User Flow report to do exactly that. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SpotMe Blog

SEPTEMBER 22, 2022

On average, they prefer 5- to 10-minute bitesize case studies”. . They’ve found that the typical 45-minute duration of a webinar just doesn’t work anymore. For example, before your event, you could use the ‘submit your case’ technique. And there are several ways to do this through HCP interaction. Carry out an RFP.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Biznology

NOVEMBER 3, 2016

But when your programs have a nice-sized investment and when you have a complex sales process, then you better be sure you’re focusing on specific audiences and that you are relevant. A targeted, account-based marketing approach is key in this case. Most importantly, the profile explained why their approach worked!

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. There is no one-size-fits-all KPI, as each business will have different goals, customers and processes. The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). A Powerful Case Study.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Engagio

OCTOBER 1, 2019

The buying process is increasingly non-linear , making the traditional handoff between Sales and Marketing ineffective in serving today’s highly complex B2B buying journey. Together, these trends are driving a fundamental redefinition of how Marketing and Sales work to create and win new business and drive account growth at scale.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Are you working with a team or collaborating with a client? • How easy is it to pull a quick dashboard without a lot of work on your part? What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

chiefmartech

FEBRUARY 8, 2017

In the years that I’ve worked on the marketing technology landscape , I have often been surprised at the end of each iteration by the sheer scale of the thing. Have you started working on your entry yet?). DATA & ANALYTICS. Data is the fuel of the martech engine, and analytics offer insights to steer the ship.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Planning 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100