How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. We can use that third-party data from TrustRadius and other providers to know when to expect a dip in our marketing lead volume. That helps us understand how we want to market to these different types of audiences.
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