SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

Buy 118

Buy Video Marketing Template Bandwidth 118

Marketing Insider Group

JUNE 8, 2021

It depends significantly on how an organization measures success. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Creating more engagement on social media. The good thing is that all these objectives are measurable. Building brand equity.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Marketing Insider Group

MAY 4, 2021

While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. You can post on your social media profiles organically as the first means of distribution.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. We are in the era of digital-first marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. It lets advertisers measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. Get MarTech! In your inbox.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Have a Formal Marketing Plan. Partner with a Marketing Agency. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

OCTOBER 21, 2020

Businesses would run TV commercials, advertise on billboards, play radio jingles, buy a big listing in the Yellow Pages , and create a pleasant shopping experience. Don’t buy through “review sites” and give your money to Gartner. Brands should have an actionable plan to turn customers into long-term advocates.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Use Social Media Platforms to Your Advantage. Improve Your SEO. Partner With Influencers.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Data is raw, factual information that can be measured. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Reaching buyers today is difficult.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Sprout Social. But there’s a good reason for it.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Hubspot

NOVEMBER 23, 2020

Each consumer follows their own set of buying patterns, whether they recognize it or not. To Starbucks, that's an established buying pattern. But if this person happened to move neighborhoods, they’d likely establish a new routine (and buying pattern). What are buying patterns? Predicting Customer Buying Patterns.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Martech

FEBRUARY 12, 2024

It was planning time. Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Measurement management. Mary looked at the calendar as she started her workday.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

The Marketing Blender

MARCH 22, 2024

Sometimes, you need to influence multiple decision makers or a “buying committee” through your digital marketing if you want to drive conversions that result in revenue. 2 Setting Measurable Goals What do you aim to achieve with your B2B digital marketing strategies? Go here for tips on creating a winning digital marketing plan.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Sprout Social. Templates for every social network.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Martech

JANUARY 12, 2024

Adopting an efficacy-focused approach alters how we plan and evaluate marketing decisions. It encourages marketers to experiment with innovative strategies and measure success using more than activity metrics, instead focusing on their contribution to the company’s bottom line and strategic vision.

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

OCTOBER 30, 2023

The advent of social media was a game-changer. It enabled micro-targeting based on people’s interests and personalities gleaned from their social profiles and likes. Programmatic ad buying took personalization to the individual level and marketing emails became increasingly tailored to each recipient.

Personalization 123

Personalization Practices Allocation Enterprise Management 123

Martech

OCTOBER 13, 2023

Better data allows for a holistic view that enables better measurement of the ads’ effectiveness. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. Programmatic DOOH.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. By analyzing this data, you gain valuable insights into their needs, challenges, and stages in the buying journey. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 122

Social Media Work Management Marketing Management Media 122

Martech

SEPTEMBER 16, 2022

guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). user-generated content, influencer content, media coverage, etc.). The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. But this is changing.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Navigate the Channel

JANUARY 10, 2024

But how do you measure what defines you? Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. When there’s one marketing tactician, we typically see HubSpot being used as an email tool and for social post scheduling.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Salesforce Marketing Cloud

MAY 17, 2023

In fact, a majority of businesses (69%) plan to increase their content marketing budgets this year. This is true for everything you write across all channels and touchpoints, whether it’s a one-sentence social commerce caption or a detailed how-to guide. Cool, but are they buying? Any brand can sell a “festival dress.”

eCommerce 52

eCommerce Buy Marketing Budget CTR 52

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Make a new plan, Stan What is drip marketing? You’ve identified the goals like trigger-based emails, personalized content, and analytics tracking. If your drip campaign spans multiple channels (email, social media, etc.),

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Velocity Partners

JUNE 6, 2023

On the surface, it’s not a controversial statement that content should make a clear, measurable contribution to revenue. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Impulse buy, retail therapy… YOLO, right?! Millennials spent even more, averaging a little over $1,000 in purchases.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Influencer marketing tools for social listening. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113