Vision Edge Marketing

APRIL 16, 2024

The digital transformation has reshaped the business landscape. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. Harnessing Data Analytics for Informed Decision-Making : The power of data analytics in digital transformation cannot be overstated.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Potential customers could see your company as fascinating but not necessarily a company they want to do business with.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Publish original studies. There are many types of content you can create, but nothing beats original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Vision Edge Marketing

MARCH 26, 2024

Yet, as businesses dive into these advancements, the challenge arises: striking the perfect balance between automation and the human touch to sustain unbeatable customer experiences. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

RDIGS

JUNE 15, 2023

Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. Businesses also utilize data analytics to help them make decisions. Prescriptive Analytics: This suggests an action plan.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Sword and the Script | B2B

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. Another 60% “said that piece of thought leadership had made them realize their organization was missing out on a significant business opportunity.” Comment: This finding has shown up in the study in prior years as well.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Heinz Marketing

APRIL 17, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. Thankfully, DataRobot has a pop up for a case study walkthrough.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Social media analytics can provide deep insights into online behavior. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Expanding into new industries.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Even in life there are requirements.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 110

Marketing Automation Services Work Management Lead Scoring Lead Ranking 110

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 117

Analytics Allocation Product Work Management 117

Vision Edge Marketing

NOVEMBER 7, 2017

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.” demonstrate your contribution and impact to the business outcomes.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Emotion: Studies reveal that the emotional part of the human brain processes information five times as fast as the cognitive part of the brain. Surprisingly, statistics also show that the emotional factor is just as relevant to business decision-makers’ purchases.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals. Assess how each tool aligns with business goals. Understand the existing martech landscape.

Digital Experience Platform 122

Digital Experience Platform Marketing & Strategy Business CMO 122

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. So, freelancers, why aren’t you using them in your new business efforts ? What is a case study?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. As we harness machine thinking power, our teams will evolve and restructure around AI to optimize our businesses. That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Vidyard

AUGUST 4, 2021

. – August 04, 2021 – Looking to increase company morale and make customers more likely to engage in the new digital-first business world? That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D.,

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Digital transformation is profound change in business activities, processes, competencies and models to fully leverage customers at every touchpoint in the customer experience. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology.

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

Webbiquity

FEBRUARY 25, 2016

As a result, his business flourishes. This is the power of a simple Case Study. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Lake One

OCTOBER 11, 2023

This way, marketers can scale the benefits of products and services to speak to the pain points of a conglomerate, small business owner, cash-strapped startup, etc. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. So, freelancers, why aren’t you using them in your new business efforts ? What is a case study?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Marketing Insider Group

JANUARY 31, 2023

Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Martech

JUNE 2, 2022

The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. 32% of organic and direct traffic from mobile is invalid.

Traffic 112

Traffic Studies Paid Search Agency Ads 112

Hinge Marketing

AUGUST 20, 2020

But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. The study surveyed more than 650 accountants and business professionals who purchase accounting firm services (buyers)— with special attention paid to discrepancies in value perceptions between firms and buyers.

Business 174

Business Marketing Management Pricing Price 174