Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. An email marketing tool is an application to help the marketers & business owners create, send, optimize, track, split-test, report & optimize their email marketing campaigns. Defining an Email Marketing Tool?

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

SEPTEMBER 26, 2019

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). And KPIs influence management behavior as well as business culture.”.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 12, 2019

Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. The businesses often don’t have the lists of gigantic accounts that they wish to target. ABM-ers put special focus on improving business reputation , relationships & revenue. One-to-Many ABM: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 6, 2019

According to Hootsuite, 75% of the B2B businesses market on Twitter. Some of the most influential people from every sphere of art, science & business are on Twitter. To discover the Twitter engagement, on needs to delve into the Twitter analytics & then click on “Engagement Rate”.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. ” Before the rise of online business technologies, the same could have been said about virtually any aspect of marketing.

Work Management 48

Work Management Marketing Management Service ROMI 48

Customer Experience Matrix

JANUARY 25, 2007

The paper is based on a survey of senior marketing executives at 500 small and mid-sized businesses. Aberdeen found “companies that adopt closed loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not”. Of course, the devil is in the details.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120

Valasys

SEPTEMBER 16, 2019

The process of building up a healthy number of followers can be a real challenge for small-scale businesses. Leverage LinkedIn Analytics to Monitor & Improve the Engagement of Prospects : LinkedIn Analytics is the ultimate resource for collecting all the insights & data.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 1, 2019

LinkedIn boasts the congregation of nearly 600 million business professionals for diverse purposes such as to find jobs, grow their networks & share valuable insights relevant to their niche. Reviewing analytical insights & test-running diverse campaigns can help the marketers in optimizing for the timings of their posts.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). To expedite the sales conversions, the brands need to connect with their personas on an emotional level & this is where modern technologies such as emotional analytics come into play.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Start from the top by determining your short and long-term business objectives. After all, you can’t take a road trip if you don’t know where you’re headed. Here’s the hard part.

Marketing Budget Creation 335

Marketing Budget Creation Marketing Budget Planning Budget Programs 335

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. How often should you blog for business? Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? That said there are some options.

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

AUGUST 26, 2019

Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation. The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 13, 2019

Integration of the data management platforms & quantification of ROI from ad expenditure : According to research by Dun & Bradstreet, 90% of the B2B brands & agencies believe that the use of data & analytics is changing the way they have been conventionally handling advertising & marketing.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 4, 2019

Harvard Business Review depicts content personalization as a powerful strategic move towards improving the contextual relevance of pieces of content for customers. Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 28, 2019

The importance of Event marketing is reflected in the following quotation by Walt Disney: “Whatever you do, do it well. Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. and also take efforts to align the Social Media KPIs with their business objectives. Why Businesses need to Define Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 9, 2019

While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1. It includes organizing events, sponsoring industry-specific & participating in other vital events across the globe for reputation building & improving brand resonance.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Televerde

OCTOBER 30, 2019

Nostradamus enthusiasts have credited him with predicting numerous events in world history including the French Revolution, the rise of Napoleon, and the development of the atomic bomb. Harvard Business Review, 2019). 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

APRIL 3, 2020

Aberdeen Group defines B2B eCommerce as follows: “A term used to describe commerce transactions between businesses. The buyer of the products in these transactions is a business. Introspect if you should add eCommerce to your Business. Adding eCommerce to your business as a sales channel isn’t a cakewalk.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

SnapApp

FEBRUARY 5, 2019

Carolinas IT ’s Jennifer Noto meets with her sales team once a week: “I provide updates about our ongoing campaigns, share information about our upcoming events, and provide PDF files of our marketing emails so account managers can reach out to their clients and prospects directly with a personal note.”.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

analytics, sales reports, etc.). Rafael Romis, Founder of Weberous Web Design. Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement. Instead, focus on testing one thing at a time so you can really see the impact that it has on your business.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59