Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

B2B Marketing Savvy

AUGUST 31, 2009

Read Time 2-3 minutes, unless you link out to play) “Need to know…&# drives much of the marketing conversation. Twitteranalyzer Google Analytics for Twitter users. Twitter.com on Analytics Twitter themselves, on Twitter. Seriously… the company’s Twitter account that discusses Twitter analytics.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

Hubspot

OCTOBER 19, 2012

Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage. Remember: relevancy increases conversion rates! So why the heck is your blog's visitor-to-lead conversion rate so darn low? Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Anything Goes Marketing

FEBRUARY 6, 2008

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. The drawback for bloggers is that you can't get Adsense but hey, if I was blogging for the money I would have quit long ago. I've got a fairly simple solution. Try it out!

Resources 100

Resources Google Web 2.0 Adsense 100

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

The Effective Marketer

JUNE 23, 2009

The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. What’s the Point? As I see it, there are 3 options here: 1.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

B2B Marketing Savvy

JULY 28, 2009

Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . Twitter Tracking: (beyond just inputing keywords directly into Twitter Search, experiment with these as a means to monitor Twitterverse conversations: Bingtweets and Crowdeye. For bloggers/others, some also come with nifty metrics. All are free.

Tools 40

Tools RSS Statistics Digg 40

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

APRIL 4, 2011

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well. Newsletter problems?

SEO 40

SEO SEM Effectiveness Enterprise Management 40

WebMarketCentral

SEPTEMBER 10, 2009

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

RSS 20

RSS Best Practices Business Blogger 20

Hubspot

JULY 23, 2010

Bloggers – Who is writing? At the same time, don’t eliminate good conversations even if they are potentially controversial. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. Target Audience – Who are you writing for?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

OCTOBER 17, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. It's important to monitor analytics in order to see which sites are the best referral sources for your website. This is a guest post written by Pam Sahota. Keep reading! Blog Posts.

Work Management 28

Work Management Click Rate RSS Marketing & Strategy 28

WebMarketCentral

JUNE 24, 2009

Among Ann's quick tips: be "scan friendly" by using bullet points, link to other blog posts on the same topic, and engage your readers in conversation by responding to comments. As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Networking takes time and effort. Ongoing effort!"

RSS 20

RSS Best Practices Business Blogger 20

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Scan through and read articles from top blogs in your RSS feed. for brand mentions.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Hubspot

OCTOBER 4, 2012

giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. In fact, you get a specific score for each marketing stage.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Online Marketing Institute

JANUARY 4, 2011

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Links Let’s be real. Who would really want to link to a corporate website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Optinmonster

MARCH 18, 2021

OnSite Retargeting®: Show new campaigns for returning users to boost UX and conversions. BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Improve your conversions with detailed analytics reports. Convertkit.

Small Business Marketing 76

Small Business Marketing Marketing Automation Services Work Management Marketing Management 76

Hubspot

OCTOBER 11, 2010

To turn your blog into a magnet for new readers and potential customers, start with three basic steps—create content, promote it on the right channels and engage in conversations with your target audience. Seek out other influential experts and bloggers from your industry and engage them in thought-provoking discussions.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Optinmonster

FEBRUARY 8, 2024

But since Pinterest is proven to drive shopping behavior , this curation tool can be an excellent way to improve conversions and sales. Once you’re done, your dashboard will show you the top stories being shared on your topics and in your network so you can be part of ongoing conversations. Social Animal starts at $41 per month.

Marketing Automation Services 84

Marketing Automation Services Curation Enterprise Management Marketing Automation 84

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Oktopost

OCTOBER 26, 2020

Insightful analytics and reports . RSS Feed poster, content suggestions, in-built content library and easy access to the design tool, Canva. Content suggestions, built-in content library storage and RSS Feed posting tool. Multi-account, multi-platform conversion tracking. Multiple account support across platforms.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. This year look for one on Marketing Analytics and an update on social media lead generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. An example of this is the Twitter API. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MAY 18, 2009

A high number of RSS subscribers is going to be your best Google indicator." Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. I mean, that really gets back to the conversation we had on an earlier podcast episode where we talked about the ability to target organic content and that’s effectively exactly what Facebook has built. Listen Now. Click the play button to listen here: Download the audio file: [link]. Eric: Yeah.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Webbiquity

MARCH 23, 2017

A premium account provides analytics and wider exposure. Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! I invite everyone, I just make sure I am very careful to make sure that I segregate my client-included and client-focused conversation from the team-only discussions.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Webbiquity

APRIL 25, 2017

A collection of more than 3,600 categorized and searchable free images for bloggers. 23: The 29 Best Web Analytics Tools. #24: 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: 40: The Nine Best Reputation Management, RSS, and Social Search Tools. #41: ” — HubSpot.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. I’ve built a lot of relationships simply by following influencers in the online marketing world on social media and jumping into conversations whenever I can, plus commenting on their blog posts and sharing them with my audience. Try BuzzSumo. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114