KoMarketing Associates

AUGUST 2, 2018

White is the author of “Email Marketing Rules” and Research Director at Litmus , a web-based email building, testing, and analytics platform that helps more than 250,000 marketers create better subscriber experiences. He has written more than 3,000 posts and articles about email marketing trends and best practices.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Customer Experience Matrix

OCTOBER 17, 2012

MarketingPilot is best described as integrated marketing management for mid-tier companies. It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. From a data analytics perspective, marketing attribution data at its core is nothing more than a framework for tracking every touchpoint across the customer journey.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Customer Experience Matrix

NOVEMBER 24, 2016

It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. The INFLUENCERS.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

ViewPoint

APRIL 2, 2013

LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. The B2B Marketing Advantage of LinkedIn. PR Giant to Set Up New Content Marketing Unit.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Heinz Marketing

DECEMBER 9, 2021

Features/functionality: Provides a faster path from prospect to profitable relationship by leveraging data and analytics. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. D&B Hoovers.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Biznology

SEPTEMBER 16, 2013

Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] It’s been changing ever since.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Engagio

MAY 12, 2020

Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts. Actionable Insights: Make better decisions with real-time analytics and the insights you need to accelerate deals, delivered to your CRM and inbox.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics. Best-of-breed marketing solution.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

Customer Experience Matrix

JUNE 30, 2010

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. LeadLife has embedded best practice hints throughout its system, another way to support adoption by users who lack marketing automation knowledge. Infusionsoft has repositioned itself as “email 2.0”

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Biznology

JUNE 6, 2018

– No conversion signal to Google Analytics or AdWords. According to Salesforce.com , 92% of customer interactions happen on the phone. Based on our admittedly short research, chat messaging platforms could actually be the best solution to create marketing automation without CRM. – No (or limited) web-to-lead forms.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Rev

JUNE 14, 2019

And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. They’re best known for the D&B DUNS Number, or Data Universal Numbering System, that has since become a worldwide standard. That kind of longevity doesn’t just happen by chance.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Customer Experience Matrix

AUGUST 14, 2014

Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. It expects to focus on finding trigger events and advising salespeople about the best ways to approach each prospect. Of course, there are plenty of important differences which impact which might make sense for you.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE also differs from predictive marketing vendors who use intent data as inputs to their scoring systems and in some cases also provide lead lists: although predictive models almost surely do a better job of isolating the best prospects than InsightBASE’s simple profiles plus surge tracking, the models add considerable cost and complexity.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Allocadia

JUNE 17, 2019

Microsoft includes both Data & Analytics and Planning & Instrumentation in the first two rungs of their stack’s “flow”. The best marketers in the world know that without clear plans and the ability to assess results, execution will falter. Make sure technologies that help “Run Marketing” are well-represented in your stack.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

Customer Experience Matrix

DECEMBER 13, 2012

Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself. Marketing automation systems still probably have advantages in analytics and other areas, although it’s hard to generalize. The approach to content is a more significant distinction.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. It also provides you with analytics for your community. The tool supports 40+ languages – and the best part is that it’s free. Kapost . It’s for brand marketers in large enterprises.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Vidyard

OCTOBER 25, 2017

Video Analytics : Track real-time video views, drop-off rates and more to understand which content is the highest in-demand and which videos are solving the most cases. Salesforce, Salesforce Service Cloud, and others are among the trademarks of salesforce.com, inc. More Information: Vidyard Blog Post: [link].

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

Digital B2B Marketing

JULY 6, 2011

Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. I am a digital and B2B marketer with a background in online media and analytics. We see this change playing out today.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Writing on the Web

NOVEMBER 23, 2010

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. She most recently wrote about the best colleges online. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Allocadia

APRIL 15, 2019

Microsoft includes both Data & Analytics and Planning & Instrumentation in the first two rungs of their stack’s “flow”. The best marketers in the world know that without clear plans and the ability assess results, execution will falter. At Allocadia, we’d consider ours to be Marketo , salesforce.com, and Allocadia (of course).

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.” Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

ViewPoint

FEBRUARY 23, 2018

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Does it automatically tee up the next touch with the best prospect at the right time? It’s a specialized tool that syncs with Salesforce.com and other CRMs.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

InsightSquared

JUNE 13, 2019

The many solutions available today that aim to provide specific capabilities for revenue operations professionals confirm that analytics is critical for companies to be successful,” said Fred Shilmover , CEO of InsightSquared.

Marketing Management 48

Marketing Management Forecasting Marketing Attribution Paid Search Agency 48

Vidyard

OCTOBER 1, 2014

Videos may be the best way to engage an online audience ( 70% of marketers recently reported that video converts better than other content types), but there’s no denying that this format is still intimidating or even inaccessible to many sales and marketing professionals.

Video Marketing 50

Video Marketing Salesforce.com Impressions Marketing Prospects 50

Conversica

MAY 6, 2020

LeadFabric is an experienced and certified partner to all leading global marketing platforms including Adobe, Oracle, Hubspot and Salesforce.com. Headquartered in Brussels, Belgium, the company serves clients from offices across Europe and Asia-Pacifice regions.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Vidyard

OCTOBER 25, 2017

Video Analytics: Track real-time video views, drop-off rates and more to understand which content is the highest in-demand and which videos are solving the most cases. Salesforce, Salesforce Service Cloud, and others are among the trademarks of salesforce.com, inc.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Heinz Marketing

MAY 2, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing.

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

Vidyard

OCTOBER 25, 2017

Video Analytics: Track real-time video views, drop-off rates and more to understand which content is the highest in-demand and which videos are solving the most cases. With Vidyard’s video analytics, support leaders can identify which videos are attracting the most audience engagement and which ones are helping to resolve the most cases.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50