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Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It can connect with others through standard APIs.

Analysis 120
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Where is B2B data-driven marketing headed?

Biznology

Real-time marketing gets real. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed?

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. It will probably be harder for a marketing-owned system to integrate with customer-facing systems in other departments.

Marketo 120
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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Microsoft is another possibility, although its Dynamics CRM is sold mostly to smaller businesses than the typical marketing automation system. Finally, we come to Web marketing companies. The obvious candidates are CRM vendors.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

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Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

I’ve said for years that the first law of software market development is “suites win”, precisely because most companies will sacrifice best of breed functionality to avoid the costs of integration. Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions.