Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image. Therefore, it is essential that marketers understand how to impact this outcome.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

JUNE 22, 2012

Michael Clark, Vice President, Marketing and Public Relations at American Arbitration Association said that the best marketing advice he ever received was “Sales keep you in business. From BtoB LinkedIn group ). Marketing keeps you in sales.” He summed it up brilliantly.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

The ROI Guy

AUGUST 3, 2011

Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use tagged URLs. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference , June 24, 2009. Tags: Best. Why are these the hottest topics during 2009? Did we get it right? Are there some missing?

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Adobe Experience Cloud Blog

APRIL 26, 2011

Encouraging customers to join the conversation, both creates a sense of connection, and leverages your best sales asset: customer testimonials. Be the Best: It is very easy to say you are the leader, but it is more important to act like it. Be a Revenue focused Marketer: It’s no longer enough for marketers to only be good at messaging.

Class 48

Class B2B Marketing B2B BtoB 48

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Which raises the question: is a secret still a secret if everyone knows it?

Social Media 20

Social Media Optimization Digg Web 2.0 20

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

The ROI Guy

JUNE 22, 2010

Experts discussed the strategic rise of the CMO, digital marketing and the rise of on-line spending, and advancements from technologies such as search, online video, social media, and analytics. One of the best ways we have found to connect with customers one-on-one is through interactive white papers. This got me thinking.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Webbiquity

FEBRUARY 21, 2011

Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. 3 items that should be in your 2010 email budget by BtoB Magazine. Use e-mail for what e-mail is best at! by BtoB Magazine. Email Marketing Tips and Tactics. E-mail is easy. It is quick.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Top Rank Marketing

JULY 19, 2023

Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI Tableau Augmented Analytics @tableau Use AI to interact with data at a contextual level and discover audience insights.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Webbiquity

JANUARY 19, 2011

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Ambal's Amusings

AUGUST 27, 2009

Guide: make sure they gain all the knowledge they need to confirm your company provides the best path to achieving their desired business result. Find: information that helps them understand what they need to know to make the best decision. Your prospects goals will look different: Decide: the issue is worth learning more about.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Customer Analytics. Content SEO: Best Practices and What to Avoid - Proteus B2B Marketing , May 4, 2010 Live Blogging from MarketingProfs B2B Forum. BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

AUGUST 18, 2012

What the best day of the week is for Facebook posting? BtoB Magazine ). The best way to “go viral” is to engage millions of users, each of whom share through small networks. 21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms. Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100