sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Crimson Marketing

AUGUST 4, 2015

B2B companies have recently had to confront an awkward truth. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. What is a Lead Scoring System? Lead gen and conversion is never a walk in the park. Constraints on time and resources.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Rev

OCTOBER 13, 2018

A Useful Perspective on the B2B Marketing Stack. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. Lead scoring. Lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Parse.ly

JANUARY 28, 2021

Consistent with our expectations, lead generation and engagement were top of mind. Lead gen is a common goal amongst content marketers because it relates directly to bottom-of-funnel revenue, and engagement tends to be a key KPI because it links closely to lead conversion. B2B buyers. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Analytics Generation Google 120

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. B2B Marketing Exchange. MarketingProfs B2B Forum. Analytics, insights, and activation.

Conference 62

Conference Advertising Agencies Peer-to-peer B2B Marketing 62

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Adobe Experience Cloud Blog

APRIL 25, 2017

A rtful: Since when does B2B have to be boring? GE was the first big B2B companies to engage on Twitter, Instagram, and Pinterest, while NASA transformed their brand through social media, engaging with their fan base through stunningly gorgeous photographs on Instagram. LinkedIn lead gen forms now sync directly to Marketo.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

DivvyHQ

MARCH 9, 2017

As the B2B and B2C content marketing industry took off, fueled in large part by search engines, it became evident that blog posts should be owned media – posted on a business’ own site, not on a third-party blogging platform. Whether you’re a B2B or B2C content marketer, you’ve likely struggled with growing your blog’s audience.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Inbox Insight

MAY 7, 2024

Lead generation through high-quality lead magnets is crucial for the success of any B2B business. These magnets have proven to be among the most effective strategies for captivating and engaging potential leads, underscoring their significance. How many lead magnets should I have? What makes a good lead magnet?

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

JANUARY 15, 2015

Well, Finance thinks like the analytical side of you—you might not go to your finance guy/gal to ask for the next creative campaign idea. They think analytically. They can help you model the analytical side of the marketing business, like growth rates in your KPIs, the balance in various investments (e.g. They think logically.

Work Management 48

Work Management Marketing Management Advertising Agencies Budget Programs 48

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Oktopost

MARCH 11, 2024

64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. At the same time, 65% admitted that a single thought leadership piece significantly improved their perception of a company.

Linkedin 75

Linkedin Tools Generation B2B Thought Leadership 75

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Cultivate your leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Rev

OCTOBER 15, 2018

Companies also need to ensure that platforms and processes exist to not only garner insights from those journeys but also to track and expose analytics that help inform our spending and strategy.”. Now that you know who you’re targeting, start thinking about what processes you need to assist those customers through the B2B funnel.

Marketing AI 109

Marketing AI Top of Funnel Enterprise Management Demand Generation Agencies 109

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

Single Grain

MAY 18, 2022

Many companies struggle with not only identifying the ideal leads, but also figuring out how to capture and maintain their attention. That's where a lead gen digital agency can help. TABLE OF CONTENTS: ↓ What Is a Lead Gen Digital Agency? The Benefits of Hiring a Lead Gen Agency.

Lead Gen 52

Lead Gen Paid Search Agency Paid Social Agency Advertising Agencies 52

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Oktopost

JUNE 22, 2023

If you’re looking for high-scoring leads that fall squarely within your market, then look no further. True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. It’s understandable why.

Social Media 118

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 118

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

The difficulty in most B2B businesses is building consensus for what it is you want to own in a category. But in not choosing, the average B2B site positions everything equally and runs the risk of owning little. Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue.

Enterprise Management 48

Enterprise Management Paid Search Agency Marketing Websites Companies 48

The Lead Agency

MAY 2, 2023

Since its creation in 2003, LinkedIn marketing has long been emphasised as a driving force behind marketing success for B2B companies. LinkedIn is now the largest online professional network platform with over 900 million members, making it an incredibly powerful platform for B2B lead generation. Claim your unique URL. □

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

Inbox Insight

MARCH 2, 2021

Is B2B Content Strategy becoming an advanced artform ? The fundamental elements of B2B content marketing never change but they do evolve to enable cutting edge execution. As part of our series on B2B content marketing strategy, we’ve created our own periodic table of essential content elements. Reading time: 4 mins. Remarketing.

Demand Generation 98

Demand Generation B2B Thought Leadership B2B Marketing Practices 98

Oktopost

JUNE 13, 2023

With the right strategy – one that leverages all the different aspects of social media marketing, from community management to lead gen – brands can amplify reach far beyond their original digital footprint, see more conversions, a higher share of voice, and a strengthened status within their industry. What is social selling?

Touchpoints 75

Touchpoints Social Media B2B Thought Leadership Media 75

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

PureB2B

JANUARY 3, 2022

Fortunately, there exists a number of new solutions to deliver more permission-based leads for the people you're trying to reach. Find Warmer Leads Through Content Syndication. Getting Toasty with Predictive Analytics and Buyer Intent. Companies with strategic lead nurturing systems report a 20% increase in sales opportunities.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Hubspot

APRIL 3, 2012

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

JANUARY 20, 2014

Do you have a lead gen goal? I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. If you need help determining what your leads goal should be, check out this traffic and leads calculator.

Lead Gen 28

Lead Gen Marketing Qualified Leads Leads Lead 28

Hubspot

JUNE 5, 2012

Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. See what we did in the example below, mentioning HubSpot's marketing analytics tools in our how-to post about improving your email marketing with an integrated approach ? the options are numerous. the how-to post.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

PureB2B

JANUARY 25, 2016

It’s the main driver for top funnel leads, especially in B2B sales, and that’s no exaggeration. Just look at the facts: Content marketing generates 3 times as many leads as outbound marketing methods and costs 62% LESS to produce.[1] 1] 83% of B2B marketers use content marketing for lead generation.[2]

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

PureB2B

JANUARY 25, 2016

It’s the main driver for top funnel leads , especially in B2B sales, and that’s no exaggeration. Just look at the facts: Content marketing generates 3 times as many leads as outbound marketing methods and costs 62% LESS to produce. [1]. 83% of B2B marketers use content marketing for lead generation. [2].

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. " For any B2B concern, blogging is sales. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Kevin Indig

JUNE 26, 2023

Price testing is straightforward in B2B, where you can test monetization models like usage-based, value-based, service fees, subscription, freemium, tiers and trials. Shopify manages expectations before signing up 4/ ShipBob displays thoughtful and relevant in-line CTAs within high-traffic, content-heavy landing pages.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91