Content Marketing Institute

FEBRUARY 2, 2018

Data-driven articles usually are written in-house. We analyze the ROI of each one. But for keywords that show high purchase intent, lower search volumes are fine because conversions could be higher with those posts than with the generic articles. We have internal and external copywriters based on the topic. Understanding.

Process 111

Process Lead Ranking Content Marketing Planning 111

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Here’s a sampling. Find out where to concentrate your efforts to maximize ROI. Do they rely on Facebook Events to stay looped in on weekend activities? What is the customer journey?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Albacross

MARCH 19, 2018

Note: This article is the second in a six-part series about getting started with Albacross. There are links to all of the articles at the bottom of the page. In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands).

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Top Rank Marketing

FEBRUARY 1, 2017

Many of us are still holding out hope that we can reach our Facebook audience without investing in ads. One of the biggest challenges of modern marketing is proving ROI. ROI ranked #7 on the list of marketers’ priorities, trailing CTR and number of clicks. . #4: Social Media Ads. Why shouldn’t they see your messages?

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Content Marketing Institute

JANUARY 9, 2019

Later in this article, I share Chris’ advice about how marketers can apply these AI concepts. Here’s a sample output from reverse engineering Google: The resulting lists hint at what words or categories to cover when developing new content around your reverse-engineered keyword. Google, Facebook, and Uber). GHz processor.

Marketing AI 90

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 90

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

ClearVoice

JUNE 21, 2022

In this article, we dive into the nitty-gritty of how to create a high-performing content plan so you have a clear framework to follow or build upon. A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. Below are three sample content strategy examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

JUNE 23, 2020

LinkedIn is obvious, but Facebook is preferred if consumers are the target audience. Even the best case studies and work samples that win a potential client’s admiration can’t win their trust. Checklist of where to use testimonials. On a company, agency or consultant’s website. On social media. In native content. In capabilities decks.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Hubspot

MAY 3, 2016

I have made pdf’s of all my articles but no one is downloading them.”. We’re not willing to wait until we get home to view an article on our desktop because it’s unreadable on our phone. You can use Google Analytics to measure bounce rate if you are not doing so already. I can assure you the ROI is there.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Single Grain

SEPTEMBER 29, 2020

It’s important to note that in this article, we’re not referring to testing advertisements themselves. a) Reaching a Significant Sample Size. Any test that’s dependent on subject input needs a large enough sample size to be statistically relevant. This is not only best practice for A/B testing – it’s also just solid science.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Marketing Insider Group

MARCH 28, 2024

An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter. Customers are excited and happy when their packages arrive, so it’s the perfect moment to encourage them to snap a photo and tag your business on Facebook or Twitter.

eCommerce 208

eCommerce Tactics Budget Programs Work Management 208

Brandwatch Marketing

AUGUST 21, 2023

For this article, I decided to have a look at the top 10 most useful and popular social media management tools and ease your decision of choosing the one that suits your needs. Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Contently

JULY 12, 2016

” To drive more meaningful engagement, HouseLogic invested in a robust content strategy, partnering with Contently to access its editorial services, engagement analytics, and a network of 60,000 freelancers. From there, Adamiak deduced the most popular article themes. ” Conducting a content audit.

ROI 60

ROI Content Click Rate Marketing Management 60

Convert

SEPTEMBER 14, 2020

This article will layout: What are UTM parameters? How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. Using UTMs with web analytic tools allows you to segment data and understand how traffic flows to your site. Benefits of using UTM codes.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

chiefmartech

MARCH 1, 2017

This article is a guest post by Eric Ramos of BusinessOnline. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Integrating both web analytics and CRM account data will connect the dots and close the loop in longer sales cycles. Use the Right Success Metrics.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Paid Search Agency 40

Single Grain

JUNE 3, 2021

In this article, you’ll learn everything you need to know about: The role of Director of Marketing. This article will serve as a guide to help you find and hire a director of marketing for your business. SEM skills to improve the ROI of the different digital marketing campaigns. The skills needed for this job.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

QuanticMind

SEPTEMBER 9, 2020

The ROI gained from dashboards is greatest when you set-up defined components that empower you with all the information you need to move the needle for your business. Ultimately, the more refined and insightful your custom dashboard analytics are, the more actionable intelligence your evaluations will yield.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Convert

JUNE 14, 2021

In this article, we’re going to walk you through 57 common (and sometimes uncommon) A/B testing mistakes that we see, so you can either sidestep them or realize when they are happening and fix them fast. More Facebook likes don’t necessarily mean more sales. Especially if the only data that we use is from our analytics.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

Single Grain

JULY 22, 2019

But since that’s still a bit vague, I’m going to dig into what performance marketing is in this article, as well as describe how it’s conducted in practice using a hypothetical example. Facebook can be a great place to start. According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

Contently

DECEMBER 5, 2019

Of that sample, 25,544 pieces of content came from financial services companies. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Invest in paid distribution on Facebook. Invest in paid distribution on Facebook.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167

chiefmartech

APRIL 17, 2017

This article is a guest post by Christopher Penn of SHIFT Communications. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics.

API 44

API Content Conference Sample 44

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. Did you know that email campaigns are approximately 40 times more successful than using Facebook and Twitter combined? Here’s the breakdown: Facebook: Tuesdays and Thursdays between 8:00 AM and 12:00 PM.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do, how you can get into the marketing field, and the different marketing jobs that are available in today’s economy. Later in this article, I’ll dive into how to get a marketing job.

Paid Content 96

Paid Content Marketing Budget Creation Work Management Planning 96

Moz

DECEMBER 16, 2019

A more sophisticated website can also feature: Articles and blog posts Full inventory, including e-commerce shopping Customer reviews and testimonials Online classes, webinars and video tutorials Customer-generated content, including photos, forums, etc. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound!

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Single Grain

NOVEMBER 20, 2020

In this article, I have listed the top SEO agency software to efficiently manage all your tasks, research and data collection, improve collaboration among your employees, and increase your overall team productivity. You can quickly create different content campaigns and measure the content marketing ROI of your client projects.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

seo.co

DECEMBER 18, 2020

These represent only a small sample of many factors included in the search algorithm. While you can easily tinker with your Google Analytics account to tease out which visits came from your local rankings and which came from national rankings, at the end of the day, what you need to focus on are your overall organic visits.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. We’ll be covering that new process in this article — to learn more, check out this page. That's because LinkedIn has a powerful ads platform. Congratulations!

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Facebook Video Statistics 3.2 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Facebook Video Length 1.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

chiefmartech

OCTOBER 23, 2015

If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

OCTOBER 10, 2014

If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. See this article for full details. ). Based on this article by Joe Hadzima , a lecturer at MIT’s Sloan School of Management, an employee’s salary plus benefits usually totals 1.25 You can see he wears a lot of hats.

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Hinge Marketing

JULY 21, 2022

This article will answer the most frequently asked questions about integrated marketing communications: What is integrated marketing communications? Organizations often take the first step toward an integrated marketing strategy only to abandon their strategy just a few months into their efforts when the ROI fails to meet their expectations.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Albacross

JULY 31, 2018

In this article, we discuss 5 B2B marketing strategies that can help you bring in more sales and revenue. For instance, say you get your marketing executive to write a blog article per week. On top of that, we all know that Facebook has pretty much killed the reach of Business pages these days. Let’s jump right in! Run PPC Ads.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Single Grain

NOVEMBER 16, 2023

In this article, we’ll walk you through the 6 steps required to create your own successful SaaS content strategy, including all the tactics, methods and tools you’ll need. There are many types of content that you could choose to produce, including: Articles : Incorporating articles into your SaaS content marketing strategy offers versatility.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98