Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. No need to search Google or Twitter every day to learn who is talking about you online. No need to search Google or Twitter every day to learn who is talking about you online.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring? Want to dive deeper?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Navigate the Channel

JANUARY 19, 2024

This article explores three effective ways to use social media to grow your blog. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Timing Your Posts The timing of your social media posts is as important as the content itself.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. You won’t see every post, activation or article about the many branches of your org with basic monitoring. hashtags and X (formerly known as Twitter) handles that are important to you.

Social Media 121

Social Media Examples Work Management Media 121

Oktopost

FEBRUARY 9, 2021

Way back in the ancient days of early Twitter (think 2007), hashtags were invented by a product marketer to help group data sets on the fledgling social media platform. . Hashtags aren’t just another Millennial trend on Twitter, TikTok, and Instagram. How to Use Hashtags In LinkedIn Posts and Articles. What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

SalesGrape

NOVEMBER 3, 2023

Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social. Similarly, posts with eye-catching visuals tend to perform better across all platforms. SalesGrape Would you like more article like this?

Lead Generation 52

Lead Generation Social Media Generation Media 52

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Oktopost

JULY 4, 2022

In this article, we’ll walk you through your options and explain your timeline for migrating from Social Studio to another platform. It’s a quick way to get a bird’s-eye view of how your audience feels about a certain situation. ? Business intelligence and smart social analytics can help you do that. Quick Links.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Sprout Social

JULY 30, 2019

What should you be tracking? The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Related Articles.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Pam Didner

OCTOBER 7, 2020

If you have chosen digital marketing as your career, then this article is for you. Although there are various sources of knowledge and information on the Internet, especially through articles and podcasts, it would be very advantageous to invest time in attending a seminar. This requires careers in digital marketing.

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

Sprout Social

MAY 7, 2020

Sprout’s Premium Analytics is the most comprehensive way to analyze the performance of your organic and paid social efforts. Premium Analytics can be added to any Sprout plan and, in addition to numerous out-of-the-box reporting options, it includes access to an advanced Report Builder. Start Your Free Trial.

Ideal Customer Profiles 89

Ideal Customer Profiles Paid Social Agency Eye-Tracking Paid Search Agency 89

Sprout Social

MAY 24, 2022

In this article, we’re sharing how social media can take every aspect of your integrated communications strategy to the next level. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Tracking paid efforts typically comes down to measuring ROI.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Sprout Social

SEPTEMBER 30, 2022

You can become a thought leader by sharing relevant articles about your industry, adding thoughtful insights to conversations and solving problems your prospects may have. You can even use LinkedIn’s publishing platform to write original articles relevant to your industry. A weekly Twitter chat or Twitter Space ?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin. Audience types to consider when tracking dark social analytics.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. You have to know what social media KPIs you need to track and analyze. Track the Unique Metrics from Each Platform. Twitter Analytics.

Social Media 101

Social Media Media Jigsaw Marketing Analytics Tools 101

SmartBrief - Marketing

JUNE 7, 2023

In this article, we’ll draw on experiences creating content for brands like Google, Coinbase, Twitter, Amazon, Microsoft and many more and isolate the common threads that lead to engaging readable content. All these analytics help you better understand your audience and meet them where they are. Minimal extraneous detail.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Sprout Social

APRIL 12, 2022

Videos are a fun way to introduce your company and be eye-catching. The image might catch your eye first but the caption makes you stop and search for the four cookies that are different. If this year’s goal are to increase brand awareness, then your posts and analytics should reflect that. The 20 Minute Twitter Audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

KoMarketing Associates

JANUARY 27, 2014

Evaluate analytics data. Check out these articles to get the latest information on B2B social media trends: Influence B2B Buying With Social Media. Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. Twitter Strategies for the B2B Marketer. For the other 61.4%

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

AUGUST 30, 2018

For this post however, we’re concerned with the metrics that indicate that the content you publish on a specific topic is deemed relevant in the eyes (or at least the ones and zeros) of search engines. Let us know on Twitter ! With this in mind, SEMrush is a jack-of-all-trades platform. Specifically, the Topic Research Tool.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Parse.ly

JUNE 11, 2020

Companies typically use paid media to boost their promotion efforts to ensure as many eyes as possible see their content. A lot of companies trying to compete with established brands in their industry will use paid media as a way to fast-track brand awareness and engagement. How to track paid media. How to track owned media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. Better metrics.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Content Marketing Institute

FEBRUARY 2, 2018

Quality content is “powerful enough to stop people in their tracks, make them think, and debate with themselves or others. Data-driven articles usually are written in-house. But for keywords that show high purchase intent, lower search volumes are fine because conversions could be higher with those posts than with the generic articles.

Process 111

Process Lead Ranking Content Marketing Planning 111

Optinmonster

DECEMBER 28, 2023

OptinMonster collaborates with partner brands to co-create a series of posts, and our combined audiences doubled our usual reach, bringing fresh eyes to both our content. You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry. Post articles and in-depth content on Facebook.

Promotion 73

Promotion Cross-Selling Bundling Advertising Agencies 73

Sprout Social

JANUARY 3, 2022

By proactively seeking to understand your customers’ pain points, your team will be better positioned to craft nuanced blog articles, investor decks, help center content and other resources that provide specific, relevant value to people at different stages of the customer journey. Evaluate your existing audience.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. How to measure engagement on an employee spotlight.

Social Media 109

Social Media Media Linkedin Impressions 109

Contently

MAY 2, 2018

With those specific objectives, it behooves me to keep track of the following metrics: Reach. But first, let’s pause for a picture of a dog eyeing a slice of pizza. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Convince & Convert

MAY 2, 2016

This article uncovers why and how to measure your conversions. But savvy marketers know there are smaller conversion points along the way to that sale that can be closely tracked and attributed to social media efforts. Best practice is to create goals in Google Analytics for each of your macro and micro conversion points.

Social Media 110

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 110

Martech Advisor

FEBRUARY 13, 2020

Predicting, tracking, and creating trends in styles, colors, sizes, fabrics, package designing. Working in the fashion marketing industry can be challenging, but if you have an eye for detail, passion for fashion, and can balance your creative and business side, it can be highly satisfying. An interest in fashion and a creative mind.

Course 78

Course Merchandising Planning Work Management 78

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Sprout Social

NOVEMBER 1, 2021

Articles within your industry, when shared with commentary by employees, helps establish them as a knowledgeable person in the field. Let’s explore additional metrics that help you track the performance of employee advocacy. Track how organic engagement is with the content that is shared through employees.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72