SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. He also gives us a peek at upcoming GA4 developments.

Marketing Analytics Tools 131

Marketing Analytics Tools API Analytics Impressions 131

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Customer Experience Matrix

DECEMBER 10, 2013

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Congrats, you’ve got goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. A: For the reporting features, I’d definitely recommend the new Analytics Academy.

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

Martech

MARCH 16, 2023

Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. Server-side tagging and conversion APIs Server-side tagging and conversion APIs are among the most mature and best-tested solutions to increase privacy resilience for marketers.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Parse.ly

FEBRUARY 18, 2022

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. Using content analytics, you can review key metrics, such as the number of page views and the length of time users spend engaged on pages. .

Analytics 52

Analytics Content Marketing Allocation Content 52

Top Rank Marketing

DECEMBER 1, 2023

31 percent of chief marketing officers have indicated that they plan to increase investment in influencer marketing over the next 12 months in order to boost customer attention, with 35 percent pointing to sponsoring or organizing live events, and the same amount looking to spend more in social commerce — some of the findings included in newly-published (..)

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Customer Experience Matrix

OCTOBER 29, 2023

In this view, the core function of the CDP is to convert general purpose profiles into the specific formats needed by analytical, orchestration, and delivery systems (which we can call “activation systems” if you’ll trade some jargon for simplicity). So there’s more happening here than a simple data transfer or API call.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Optinmonster

DECEMBER 18, 2023

Its clean and simple dashboard lets you easily monitor your email analytics and account details. This SMTP email provider works great with WordPress and other marketing tools like OptinMonster , Google Analytics, and more. Brevo has an extendable API and SMTP relay service that improves email delivery rates for transactional emails.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Contently

JANUARY 11, 2023

You can get emails through newsletter subscriptions, discount promotions, or virtual event registrations. For example, if you use Salesforce for managing sales campaigns and Hubspot for marketing, make sure there is an API connection between them, so sales can use the data from Hubspot to make more informed decisions. Don’t fret.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Versium

AUGUST 13, 2018

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Versium

AUGUST 13, 2018

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Webbiquity

NOVEMBER 16, 2021

You mentioned that was a great event for you, that you met some great people there, and generated a lot of attention. And I don’t know what it was, but on the weekends, I was…instead of resting like every new grad really should be doing, I was hacking away at Twitter’s API. I was just fascinated with Twitter.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. What ABM tools do.

Account Based Marketing 129

Account Based Marketing Enterprise Management Work Management Paid Content 129

Top Rank Marketing

NOVEMBER 15, 2023

Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies. LinkedIn will face increased API access demands, especially as other platforms limit data. Influencer campaigns will need to demonstrate direct contributions to sales, beyond just raising brand awareness.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

JANUARY 20, 2022

Hannigan recommends marketers put together what he calls “golden milestones,” which are events that “must happen for your customer to get value from your offering.” That’s why marketers need to communicate the value of these goals to their technology departments, which are vital for tracking campaign events. Source: Tom Hannigan.

Ideal Customer Profiles 129

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 129

Atomic Reach

APRIL 3, 2023

This makes each artistic production an authentic, unique creative event which is both culturally significant for communities and financially profitable for brands. Our proprietary AI platform uses over 600 API connections to deliver unbiased creative intelligence that informs campaign concepts, content production and influencer selection.

Creativity 59

Creativity Advertising Agencies API Class 59

Customer Experience Matrix

OCTOBER 29, 2017

The intelligence (decision) layer provides rules, recommendations, visualization, packaged and custom analytics, and reporting. To be a little more precise, Flytxt’s application layer uses API connectors to send messages to actual delivery systems such as Web sites and email engines.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Content Standard

JANUARY 20, 2016

Based on Snapchat sources, Digiday reported that marketers may soon have access to API support for the vanishing images app. The API Playing Field. When it’s rolled out, a new API would be a huge step for Snapchat. It is this hole in data that marketers are hoping to see filled by the release of an open API.

API 40

API Enterprise Management Work Management Marketing Management 40

Salesforce Marketing Cloud

APRIL 17, 2023

You’ve never attended an event like this. Join Marla Hay, VP of Product Management at Salesforce; Sarah Aerni, VP of Data Science and Engineering at Salesforce; and Tanmay Manohar, VP of People Analytics + Workforce Planning at Paramount for this can’t-miss session.

Automation 52

Automation API Marketing Management Communities 52

Vidyard

SEPTEMBER 19, 2014

Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. In today’s post, we’ll talk about how you can use some tools that you already have in place to feed useful data about your videos into your web analytics dashboard (whether that be Google analytics, KissMetrics, etc.).

Analytics 51

Analytics Video Marketing API Marketing Analytics Tools 51

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Event Invitation Emails: Invite prospects or clients to attend industry events, webinars, workshops, or conferences where they can learn more about your offerings.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

JULY 23, 2021

The most recent example of this principle is the way live events are changing. I mean the viability of live events as the pandemic drags on. Integrate omnichannel analytics to create better engagement with your existing customer base? What about virtual events? Take the Tokyo Olympics, for example. Chris Wood, Editor.

Paid Content 126

Paid Content CMS Development Enterprise Management Marketing Automation Services 126

Sprout Social

JANUARY 19, 2021

Sprout’s Analytics solution makes it easy to understand your content performance so you can create the right content for your audience. For example, you could use Tags to categorize your content related to an upcoming conference event, campaign or a new product launch. Customized reports and API integration.

API 97

API Advertising Benchmark Marketing Management Analysis 97

Envy

OCTOBER 27, 2021

In case you missed their product spotlight, I've summarized below the 3-day event to help you stay up to date. On the roadmap are further product enhancements to customer journey analytics and AI-powered recommendations that will be customizable and dynamic and will work across audiences and content.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Brandpoint

JANUARY 23, 2020

5 at the Social Media Strategies Summit , “Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals.” In addition, we had a partnership with a major science-related Facebook page who cross-posted our live event. What are the biggest challenges you face in your role?

Social Media 77

Social Media Media Analytics Communities 77

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Access real-time analytics and reporting. Stay on top of trends. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

MKT1

JANUARY 11, 2024

AI-driven use case(s) for marketers: Research information on prospects from multiple data sources (use Clay’s API access or add your own API keys) Create and send personalized outbound emails based on prospecting data. We’ll now be running all of our events in Goldcast, and then creating video clips right in Goldcast too.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Oktopost

FEBRUARY 19, 2019

Web page activity analytics available. Web analytics dashboard available. CRM analytics. Robust and highly customizable API. Excellent API but lacking some form functionality. SOAP API. ?. API documentation. Event based triggers. Attribution models. Traffic analysis. HubSpot Community.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Vidyard

FEBRUARY 13, 2015

As we’ve discussed in the past, tracking your video view data in your web analytics dashboard is the missing piece to gaining a complete picture of how your visitors engage with your site. Today, let’s chat about some of the cool things you can do with Google Analytics. Want to see what that looks like? Ready to try it out?

Analytics 50

Analytics Google Video Marketing API 50