Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 178

Social Networks Business Work Management Social Media 178

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Return to Google for competitive analysis. Guest post by Samantha Waites. Source: Pixabay.

Work Management 267

Work Management Social Media Marketing Management Promotion 267

Brandwatch Marketing

OCTOBER 30, 2018

The same goes for Instagram, Pinterest, YouTube, or any social media platform that is primarily visual. The best way to do that is through image analysis. How to translate a visual language using image analysis. Stats show the future : 85% of teens use YouTube. To answer their needs, you need to decipher their language.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

KoMarketing Associates

OCTOBER 18, 2018

Facebook understands this very well. This happens on Facebook and off. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). Just including a call-to-action makes people more likely to take action.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Marketing Insider Group

DECEMBER 8, 2021

An analysis must happen to identify truly influential voices. Part of that analysis will also uncover the topics and themes that influencers are talking about and how that content is spreading across the digital ecosystem. He’s also an adjunct professor at San Jose State University, TEDx speaker and content creator on YouTube.

Enterprise Management 311

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 311

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level. MBA introspects the products that the customers tend to purchase together.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Sprout Social

MARCH 16, 2022

Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. While videos on Facebook generally autoplay, this feature can be turned off. Facebook post engagements include reactions (Like, Love, Haha, Wow, Sad or Angry), shares, clicks and comments. Card clicks.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Facebook ads character count. Facebook generally has the same character limit across all ad types , with the exception of carousel ads and in-stream video ads.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Top Rank Marketing

AUGUST 4, 2023

Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 98

B2B Marketing Budget Programs ROI B2B 98

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Dominos is the perfect example here with their Facebook chatbot, working as a great assistant in pizza selection. Data analysis and social listening Knowledge is power, and data is your kingmaker in the social media realm.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 66% of marketers cite Facebook as their preferred social network. 36% of businesses use social media analytics for more than competitor analysis. 2% is organic reach of Facebook.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Webbiquity

MAY 16, 2023

If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. It’s an intriguing tool for marketers with complex data analysis needs, but completely unlike the tools above. They are designed for different purposes, as noted.

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Martech

APRIL 3, 2024

Facebook 3 billion MAU in January. population has used Reddit (Facebook 68%, YouTube 83%). Reddit’s 2023 average revenue per user (ARPU) was about $0.80 (Facebook $9.62) Reddit marketing tactics The keyword for marketing on Reddit is engagement — the more you do, the more response you will get. billion MAU (est.)

Mobile Advertising 82

Mobile Advertising Social Media Aggregators Communities 82

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

Convince & Convert

MAY 6, 2014

I have to believe that someone at MLB has mandated which channels teams can be present on and which they will not (sorry, YouTube!). Facebook is the “Big Dog” Channel for MLB If we take a quick look at the total reach metrics for MLB teams, it becomes obvious that Facebook is where the action is for baseball.

Facebook 160

Facebook Social Media Click Rate Advertising Channels 160

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Demand Gen campaigns combine image and video ads and serve across YouTube Shorts and in-stream, Discovery, and Gmail. Sign up for the Basis Scout newsletter !

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. Another thing that helps create a profitable influencer marketing campaign is competitor analysis.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Valasys

MAY 13, 2024

Customized content creation Craft unique content tailored to your industry, competitor analysis, and platform preferences, including graphics and personalized posts. Performance analysis Analyze engagement metrics to refine content strategy and improve important metrics like engagement rates.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Thursday, they click on a YouTube ad, but they don’t make a purchase.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Anyword

OCTOBER 10, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. September Recap. In the publishing world, September was all about teaming up.

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Anyword

OCTOBER 10, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. September Recap. In the publishing world, September was all about teaming up.

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Martech

JANUARY 24, 2022

Zefr offers similar brand safety capabilities for advertisers on Facebook , as well as on YouTube. Zefr’s Cognition AI engine brings together audio, text and video frame-by-frame analysis, combined with human review and moderation from the Zefr team. Read more: Optimizing for TikTok with challenges and influencers. Why we care.

Brand Identity 106

Brand Identity Branding Advertising Agencies Paid Search Agency 106

Marketing Insider Group

APRIL 22, 2021

This lets you streamline communication across multiple channels like Facebook Messenger, website chats, and email. Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience. Start your research on YouTube for tutorials and educational content.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

ClearVoice

OCTOBER 24, 2018

What the Facebook video lawsuit means for your marketing efforts. Two years ago, Facebook’s video ad metrics were off (perhaps way off). A Wall Street Journal article in 2016 reported that Facebook had not been accurately reporting the amount of time users on the social platform were watching paid video ads.

Facebook 58

Facebook Video Marketing Paid Search Agency Class 58

SocialPilot

DECEMBER 6, 2023

The Facebook Algorithm Facebook is the leading social media platform, with over 2.9 With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. You can find more tips on the Facebook algorithms change blog. billion users worldwide.

Social Media 80

Social Media Paid Content Media Lead Ranking 80

Marketing Insider Group

NOVEMBER 15, 2021

I also share my YouTube videos on Twitter and via email to help build my following there as well.” Analysis of data is the key to content success. It’s the content marketers job to conduct the analysis the right way and meaningfully apply it to their content. ” Rand Fishkin — Found of SparkToro. “I

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 113

Buy Video Marketing Template Social Media 113

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Here’s what you should know.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The good, the bad and everything in between.

Marketing AI 93

Marketing AI Work Management Marketing Management Business 93

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

Onalytica B2B

JULY 17, 2018

Key Topics: Power BI, SQL Server Reporting Services, Analysis Services. Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. In addition, he produces weekly videos for his Guy in a Cube YouTube channel. Data in general is a passion as well. I love data!

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100