Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Anthony Iannarino.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. And YouTube videos can only take you so far. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. This is called audience conversation analysis. I do understand though.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Brightedge

MAY 20, 2021

However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Brandwatch Marketing

OCTOBER 30, 2018

The same goes for Instagram, Pinterest, YouTube, or any social media platform that is primarily visual. The best way to do that is through image analysis. How to translate a visual language using image analysis. Stats show the future : 85% of teens use YouTube. They are speaking a completely different language than you.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level. MBA introspects the products that the customers tend to purchase together.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

chiefmartech

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can now catch the replay on YouTube — or watch it directly below if you’re reading this on my website.

Aggregators 98

Aggregators Youtube Analysis Webinar Metrics 98

Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

KoMarketing Associates

OCTOBER 18, 2018

At the end of our analysis, we found that it’s basically an even split – about half of all B2B social posts have a call-to-action. It gave us a total of 390 social media posts (one company did not have an Instagram presence). How often do B2B marketers put a CTA in their social media posts? It always begins with a verb.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Bionic

JANUARY 7, 2024

Here’s how to analyze your media plan data with ChatGPT’s data analysis tool. Export Media Plan Data for AI Analysis To export your media plan data for analysis by ChatGPT or any other data analysis tool: Sign in to Bionic. Under CSV Data File, select the “Data for AI Analysis” option. Click the “Export” button.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Marketing Insider Group

DECEMBER 8, 2021

An analysis must happen to identify truly influential voices. Part of that analysis will also uncover the topics and themes that influencers are talking about and how that content is spreading across the digital ecosystem. He’s also an adjunct professor at San Jose State University, TEDx speaker and content creator on YouTube.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Predictive analysis is changing the B2B marketing landscape. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

Top Rank Marketing

DECEMBER 29, 2023

ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 MediaPost Which Technologies Are Moving the Needle on Digital CX?

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He also runs the equally popular YouTube channel of the same name. In your inbox.

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Return to Google for competitive analysis. Guest post by Samantha Waites. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Martech

JANUARY 30, 2024

Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. However, doing that means YouTube embeds a cookie on the site. Completely losing signups from display marketing and YouTube. Losing referrer data for content analysis. so this ended up being a successful shift.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Binary Demand

FEBRUARY 26, 2024

Predictive Analytics: Shaping the Future AI’s mastery in predicting outcomes through data analysis is called predictive analytics. Brands like Google leverage this personalization to showcase ads across various websites, apps, and platforms like YouTube. Advertisements displayed on users’ screens are tailored to their preferences.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

SocialPilot

MARCH 11, 2024

To achieve this, AI makes use of various techniques, such as sentiment analysis and machine learning algorithms that sift through extensive social media data to identify influencers who align with a brand’s objectives and target audience. Wouldn’t you want to have that tool in your arsenal?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Webbiquity

MAY 16, 2023

If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. It’s an intriguing tool for marketers with complex data analysis needs, but completely unlike the tools above. It also pulls in data from GA, GSC, and Google My Business (GMB) ads.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Spiralytics

FEBRUARY 7, 2024

Data analysis and social listening Knowledge is power, and data is your kingmaker in the social media realm. It has tons of features like social scheduling, calendar management, AI content generation, detailed analysis, reporting, client management, and more.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The good, the bad and everything in between.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Webbiquity

MARCH 28, 2023

As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps. Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Demand Gen campaigns combine image and video ads and serve across YouTube Shorts and in-stream, Discovery, and Gmail. Sign up for the Basis Scout newsletter !

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Top Rank Marketing

AUGUST 4, 2023

B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percent focusing on adjusting (..)

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Marketing Insider Group

APRIL 22, 2021

Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience. Start your research on YouTube for tutorials and educational content. Use Tableau to create data visualizations for sharing with your team or in content. Google Data Studio.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Sprout Social

JULY 26, 2021

According to a BuzzSumo analysis , the ideal Facebook post length is around 50 characters (or fewer) , which tends to get the most engagement. The ideal length is 1-50 characters, as Quintly found that these tend to drive more interactions in an analysis of 5.9 While YouTube may solely be about video, it also has a few text fields.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Onalytica B2B

JULY 17, 2018

Key Topics: Power BI, SQL Server Reporting Services, Analysis Services. Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. In addition, he produces weekly videos for his Guy in a Cube YouTube channel. Data in general is a passion as well. I love data!

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

B2B Digital Marketer

FEBRUARY 15, 2024

Strategy Development and Execution: Brandon details a five-step approach: data analysis, strategic roadmap creation, creative messaging, comprehensive testing, and successful campaign launch, emphasizing the need for a continuous learning approach for dynamic markets. 03:24 – The impact of consumer behavior changes on B2B strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Shoshana Kordova is the Director of Product Marketing at Datarails , a financial planning and analysis platform for Excel users that empowers finance teams at hundreds of companies around the world. Want to hear more from renowned B2B marketing leaders?

Twitter 125

Twitter Product Planning Transparency 125