Salesforce Marketing Cloud

JUNE 10, 2024

Your guide to personalized marketing What is personalized marketing? In the world of personalized marketing, making the wrong moves can turn a promising relationship into a fleeting encounter. What is personalized marketing? During that journey, marketers engage customers across an average of 10 channels.

Marketing AI 122

Marketing AI Personalization Ideal Customer Profiles Enterprise Management 122

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Paid Search Agency 98

Paid Search Agency Ads Campaigns Ad Building 98

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. Younger audiences are especially skeptical when it comes to believing marketing messages. User-generated content (UGC) has to be the most genius idea marketers have ever thought up. When your followers ask questions or comment on your posts, interact with them.

Brand Identity 347

Brand Identity Branding Advertising Agencies Content 347

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 114

Marketing AI Lead Ranking Work Management Lead Scoring 114

ClearVoice

MAY 7, 2024

No one likes getting abysmal results out of their personalized marketing campaigns. It goes beyond basic segmentation’s broad categories, focusing instead on detailed criteria like behavior, demographics, engagement levels, purchase history, and individual preferences.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Surveys and audience research are essential to gauge your followers’ needs.

Social Networks 167

Social Networks Business Work Management Social Media 167

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Zoominfo

APRIL 9, 2024

Personalized interactions become a breeze, marketing messages strike a chord with your target persona, and your sales are trending in the right direction. Enhance is a stepping stone for businesses to capture a competitive edge in their market by getting a more complete view of their customer.

Lead Ranking 130

Lead Ranking CRM Lead Scoring Work Management 130

Sana Commerce

JUNE 3, 2024

The concept is straightforward, but getting the most out of your sales data analysis requires a considered and methodological approach. Your customer’s browsing and purchasing behavior reveals their demographics, preferences, interests, and buying habits. Drop-off points can be identified throughout the sales funnel.

B2B Sales 52

B2B Sales Top of Funnel Marketing AI B2B 52

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. Do you need an Instagram strategy?

Social Media 101

Social Media Media Plans Planning B2B Thought Leadership 101

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Traditional analytics, in contrast, requires more manual data analysis.

Analytics 108

Analytics Enterprise Management Work Management Business 108

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 315

Social Media Social Marketing Planning Tips 315

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These named entities could be people, businesses, currencies or locations and are necessary for competitive analysis.

Marketing AI 100

Marketing AI Ideal Customer Profiles Allocation Analysis 100

ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. Leveraging AI for predictive analysis One area in which the genuine potential of AI shines is in predictive analytics.

Marketing AI 104

Marketing AI Forecasting Cross-Selling Loyalty 104

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. This is both the college’s promise, and a key messaging pillar used throughout marketing materials.

Social Media 104

Social Media Education Media Marketing & Strategy 104

Brandwatch Marketing

OCTOBER 30, 2018

But that’s changing, and the driving force behind that change is one demographic: teens. The best way to do that is through image analysis. How to translate a visual language using image analysis. Image analysis uses computer vision to allow you to pick out components of a photograph or image that are important to you.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Acquisitions 90

Acquisitions Marketing Budget Analytics Allocation 90

Heinz Marketing

MAY 19, 2024

Clarity is a free behavioral analysis tool that helps you understand how people interact with your website. Features Here are the key features of Microsoft Clarity: Session Replays: Clarity records user sessions on your website, allowing you to replay them to see exactly how users navigate and interact with your site.

Marketing Analytics Tools 60

Marketing Analytics Tools Click Rate User-Generated Content Tagging 60

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing Strategy 123

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Social media automation tools allow you to set budgets, define target demographics and interests, and schedule ad displays, all within the automation platform.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 100

CRM Marketing AI Marketing Management Customer Satisfaction 100

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. So, how do you bridge this gap between strategy and execution?

Marketing Analytics Tools 135

Marketing Analytics Tools Social Media Top of Funnel Analytics 135

Valasys

MAY 13, 2024

Whether you’re handling your brand’s presence or juggling clients’ accounts in an agency, this guide is your reliable navigator through the complexities of social media marketing. For enterprises, it represents the skill of interacting with your followers, fostering connections, and ultimately achieving business objectives.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 260

Marketing AI Distribution Content Marketing Content 260

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Website Interaction Tracking: Monitor how visitors interact with your website.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers. Personalization can help.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Allocation 91

Allocation Marketing & Strategy Business Forecasting 91

Heinz Marketing

NOVEMBER 30, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . It will inevitably guide key efforts down the line and therefore should include thoughtful analysis.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Ad Building Cross-Selling 117

Sprout Social

MARCH 25, 2024

Take it a step further and engage with users who interact with your hashtags to strengthen your brand’s relationship with its audience. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Sprout’s competitive analysis features can help you with that.

Brand Identity 85

Brand Identity Branding Eye-Tracking Viral Marketing 85