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Begin conducting industry intelligence in 5 minutes using share-of-search reports

Biznology

To understand your competitive landscape, consider conducting in-depth search marketing analysis. Rich snippets drawing attention to ads regardless of positioning. Technically I would classify them as a search competitor, and as an SEO, that’s who I care about the most. (Photo credit: Benjamin Dobson).

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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

While these terms are thrown about ad nauseam , and often without context or definition, in reality they’re distinctly different. Instead, it’s programmed to understand certain interactions and tasks, classify them and then respond accordingly. Google’s image analysis capabilities provide one such example.

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Sample Ratio Mismatch (SRM): A Complete Guide with Solutions to Customer Cases

Convert

Checking for Sample Ratio Mismatch (SRM) is a simple way to catch potential problems early. Read on to learn more about Sample Ratio Mismatch, how to spot it, how it affects your tests, and which A/B testing platforms come with built-in SRM checks (so you don’t have to keep a spreadsheet on the side). Does Your A/B Test Have an SRM?

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Intent and SERP analysis. Don’t believe me?

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Business intelligence reporting: making sense of your organization’s data

Sprout Social

Competitive analysis Analyzing business intelligence data on competitive analysis insights like competitor engagement, follower growth and content strategies helps businesses understand what’s going well for their competitors and identify opportunities to refine their social media strategies. Need more customization?

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What Is a Content Gap Analysis?

ClearVoice

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. We’re going to explore the key components of a content gap analysis, highlighting its importance to any content/SEO strategy.

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Anther Unforgivably Long Post on Lifetime Value

Customer Experience Matrix

I’ve now taken the logical next step and built a sample system, just to see how well what I described hung together in practice. Transactions were further classified by ”Life Year”—that is, whether the purchase within the first year, second year, third year or fourth year since the original order. Overview tab). Detail by Start Year).