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Close up, nobody is normal: Generation clash or ageism?

Biznology

Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist. We are all truly unique, each one of us a long tail of our own.

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. This process allows gaps in the analysis to be more obvious. The question is, is analysis being "taught"?

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Semantic Search: A Comprehensive Guide for Understanding & Optimizing for Semantic Search

seo.co

There are device technologies, which have given us mobile devices and more sophisticated forms of local search, web technologies, which have made it possible for more companies to make more creative websites, and raw search technologies, which make search faster, easier, and more relevant for users (among other classes of technology).

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

If a keyword is generating a lot of traffic and clicks, it’s seen as important – but it may or may not be valuable to your business. If we decrease the bid, will we lose a lot on conversions – or if we increase bids, will we still only generate the same number of conversions?” PPC Keyword Value. By how much?

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The Potential Impact of Gen Z on SEO

Moz

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

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A Guide to Choosing the Best Paid Search Management Software

QuanticMind

Consider: Generating keywords to target based on your business niche. QuanticMind is one example of a best-in-class solution that includes all these features and more to help advertisers maximize the value of their paid search optimization efforts. Recommendations for keyword additions, negative keywords, and ad pausing.

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

This combination allowed us to collaborate more effectively, to conduct data analysis, to measure advertising, and to nurture our potential customers. To understand how each advertising channel, campaign, or content contributes to lead generation and revenue, we added multi-channel marketing attribution (i.e.,