Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 97

Planning Paid Search Agency Advertising Benchmark Analysis 97

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. Conduct a Comprehensive Business Analysis Conduct a thorough analysis of various aspects of the business, such as market trends, customer demands, competition, and internal capabilities.

Planning 95

Planning Allocation Business SWOT 95

xiQ

OCTOBER 17, 2023

Picture this: xiQ’s AI-curated SWOT and Pain Point analysis for companies, combined with its prompts, can create a comprehensive strategy tailored to your product or service in a matter of minutes. Whether you need personalized invites, opening lines for messages, or full-fledged articles, xiQ has you covered. The result?

SWOT 62

SWOT Marketing & Strategy Curation Linkedin 62

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Data Analysis AI in marketing takes data analysis to new heights by saving time. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hubspot

OCTOBER 18, 2021

Let's learn some more about the concept, review how to run a competitive benchmarking analysis, and look at some competitive benchmarking tools and examples. It's worth noting that competitive benchmarking is not the same as a competitive analysis. Competitive Benchmarking Analysis. Select your competitive benchmarks.

Advertising Benchmark 61

Advertising Benchmark SWOT Lead Ranking Analysis 61

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Keyword SWOT Analysis: Finding Your Content Opportunities via Search Engine Land. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Stevens & Tate

OCTOBER 11, 2021

Your analysis should be able to answer the WHY question- why a customer should buy from you and not somebody else. SWOT analysis has been commonly used to give a clear picture of company characteristics. Based on recognizable brands, here is the development process solved: Discovery. Can you define your personality?

Process 72

Process Brand Identity Branding SWOT 72

Marketing Insider Group

NOVEMBER 16, 2021

Competitive intelligence (insights and analysis and NOT just data and information) is a key competency fueling and supporting Thought Leadership. As someone who was once called the “sultan of SWOT ” (with true respect to the great Babe Ruth) when I wore my annual “planning hat” in SAP marketing, I have preached for years (decades?)

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

BenchmarkONE

NOVEMBER 10, 2021

In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Market Analysis. Competitor Analysis. Trends Analysis. Customer Analysis.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Content4Demand

AUGUST 27, 2020

The New Yorker published a great article about the secret formula for resilience a few years ago that I regularly come back to. In the article, writer Maria Konnikova explains what researchers and psychologists have learned about resilience through decades of research, including how children use their resilience to thrive as adults.

Marketing Strategy 77

Marketing Strategy Marketing & Strategy Planning Ad Building 77

Inbox Insight

JANUARY 15, 2019

This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. But before you can even consider strategy you need to stand back and consider your current situation… Situation Analysis: Where are we now? Competitor Analysis. Customer Analysis.

Planning 73

Planning Demand Generation Marketing Plans Research 73

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. You can produce new content that highlights this feature, or a comparison article where you come out on top.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. You can produce new content that highlights this feature, or a comparison article where you come out on top.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. You can produce new content that highlights this feature, or a comparison article where you come out on top.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Inbox Insight

JANUARY 15, 2019

This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. But before you can even consider strategy you need to stand back and consider your current situation… Situation Analysis: Where are we now? Competitor Analysis. Customer Analysis.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. What is market development?

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Sprout Social

FEBRUARY 13, 2020

A great quote from Skylar here: With self-auditing, I always say to start with a cross channel analysis. Run your personal SWOT analysis. That last article we posted got 300% more likes than usual—so what? Competitive benchmarking and self-auditing can give you a good place to start when setting these goals.

Promotion 108

Promotion Terms and Conditions SWOT Eye-Tracking 108

ClearVoice

APRIL 3, 2020

You might be inspired by the ClearVoice talent network which has a robust team of freelancers who are used to working with a variety of clients on everything ranging from blog posts and articles to white papers. Here’s one of my favorite profiles in the network.).

Brand Identity 89

Brand Identity Branding Paid Search Agency Advertising Agencies 89

ClearVoice

FEBRUARY 15, 2021

What is a competitive analysis? One of those important exercises is a competitive analysis — the process of looking closer at your direct and indirect competitors. It might also be something your SWOT team does to determine your company’s strengths, weaknesses, opportunities and threats. Opportunity areas, if you will.

Paid Content 107

Paid Content Analysis Cost Per Click Paid Search Agency 107

ClearVoice

AUGUST 10, 2020

According to a Deloitte Insights article on consumer-patient segmentation, “Health care consumers’ preferences appear to be changing. That article cites the results of a 2018 survey of over 4.5K MOFU – The middle of the funnel, where people go to find information about your product or service.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Belkins

OCTOBER 22, 2020

To be more precise, you should use any marketing analysis matrix that fits your needs and goals. In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. We talked a lot about lead scoring in one of our previous articles. That includes redefining your lead scoring system.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

NuSpark Consulting

DECEMBER 31, 2011

Do a SWOT analysis. Ensure you have the resources and staff that knows how to write, design, and produce engaging content for sharing and thought leadership, such as white papers, case studies, ebooks, and articles. Develop or substantiate your brand. Evaluate your position in the marketplace.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

ClearVoice

MARCH 11, 2020

If you’re interested SMART goals, here are more related posts: How to Do SWOT Analysis for Your Business and Marketing. These are the most effective ways to use #SMARTgoals to build your #freelance business. freelancing Click To Tweet. How to Rethink Your Time Management With the Time Flow Method.

Examples 80

Examples Work Management Class Paid Search Agency 80

Single Grain

MARCH 3, 2023

With Outbrain and Taboola ads , they promote articles, templates, and free-trial landing pages. Originally created to help journalists and publishers distribute content, native advertising is a perfect channel for promoting articles, tutorials, press releases , and other types of engaging content.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97

Tomorrow People

SEPTEMBER 27, 2022

This article shares what you need to know. This article provides an overview of what GTM strategies are and what’s included in them. Find out how you can conduct an in-depth competitive analysis here. Case studies: an article or eGuide that revolves around your core narrative, with clear proof points.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

This article shares what you need to know. This article provides an overview of what GTM strategies are and what’s included in them. Find out how you can conduct an in-depth competitive analysis here. Case studies: an article or eGuide that revolves around your core narrative, with clear proof points.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Martech

MARCH 22, 2022

This is the second part of a two-part article. Marketers should create a business plan for their budget, create market outlooks and SWOT analysis (strength, weakness, opportunity, threat), the P&L, the reason for the budget ask, the tactics they will employ and the measures they will use to show the results,” Brenner said.

Planning 114

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 114

seo.co

APRIL 2, 2023

Low barriers to entry and high competition were listed as industry “weaknesses” in the SWOT analysis provided in our recent digital marketing industry report. SEO competitor analysis document, including keyword, backlink and content gap analyses for both local and national players in your client’s niche.

Work Management 105

Work Management Marketing Management Paid Search Agency Advertising Agencies 105

Stevens & Tate

FEBRUARY 17, 2022

This process includes a thorough consultation, SWOT analysis, budget evaluation, marketing plan development and execution, communications strategy, and messaging approach. This research includes competitive market analysis, brand audits, target audience segmentation, website analytics, customer experience research, and more.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Ad Agencies Work Management 116

seo.co

JANUARY 21, 2021

Low barriers to entry and high competition were listed as industry “weaknesses” in the SWOT analysis provided in our recent digital marketing industry report. SEO competitor analysis document, including keyword, backlink and content gap analyses for both local and national players in your client’s niche.

Work Management 75

Work Management Marketing Management Paid Search Agency Advertising Agencies 75

Hinge Marketing

JUNE 5, 2017

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. You want to do everything you can to root your planning process in reality.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Marketing Graham

DECEMBER 30, 2020

Next, who am I am I trying to help with this article? The strategy consists of SWOT analysis which should identify areas for improvement (so you offer the very best proposition), but also your main advantages. More on that in my article ‘Urgent: Learning from Google’s mobile-first update’ Email.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Hubspot

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. See what articles already exist around these topics and begin to plan your content calendar. What is a Go-to-Market Strategy?

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

JUNE 3, 2021

In this article, you’ll learn everything you need to know about: The role of Director of Marketing. This article will serve as a guide to help you find and hire a director of marketing for your business. Here are the different duties of a marketing director: Conduct Market Research and Analysis. The skills needed for this job.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

ClearVoice

APRIL 2, 2020

Let’s say your keyword analysis for the granola bar company reveals many of your audience members are experiencing embarrassing health problems which led to a diagnosis of Celiac disease and adopting a gluten-free lifestyle. SWOT Analysis for Your Business and Content Marketing. Thinking About Hiring a Content Agency?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Moz

OCTOBER 12, 2020

In this article, you'll learn how to find, activate, and articulate your competitive advantage. SWOT analysis. Conduct a SWOT analysis of your strengths, weaknesses, opportunities and threats - do the same for competitors. What are you doing that's any different from every other SEO firm?

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

Single Grain

AUGUST 26, 2021

Whether you’re doing keyword research, competitive analysis, website analytics, conversion optimization or anything else related to SEO, you probably have at least 10+ different tools to choose from. SEO tools tend to perform individual functions, like analysis ( Google Analytics , for example) or keyword research ( BuzzSumo , for example).

SEO 52

SEO Enterprise Management Work Management Marketing Management 52