Customer Experience Matrix

APRIL 1, 2020

These range from obvious (consumers are accepting more product substitutions in the face of stock-outs) to intriguing (canned goods sales rose twice as much in the U.S. Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

DECEMBER 12, 2007

One theme I’ve picked up is a greater interest in advanced analytics. But the vendors tell me that interest is strong across all stages of the pre-purchase pipeline, so I suspect this uptick in sales is a precursor to continued expansion. Tableau does some in-memory analysis, but only on relatively small data volumes.)

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

FEBRUARY 7, 2016

Nearly all the vendors use what I've labeled an "algorithmic" approach, meaning they perform some sort of statistical analysis to estimate the attributed values. How does the vendor do the attribution calculations? Does the vendor create optimal media plans?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2012

My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology. Left Brain and itsclients are eager for the optimization work because many of their programs havenow passed their initial deployment and need this sort of analysis and tuning. It will be fun.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2013

A good place to start is Marketing Management Analytics , known to its friends as MMA. But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. Outputs can show details by brand, product, region, sales channel and time period.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

JULY 25, 2014

The Oracle announcement provided unintentional symmetry with Bizo: as LinkedIn was leaving the customer data sales business, Oracle was expanding its offerings. and providing connectors to dozens of ad targeting, site customization, testing, and analysis systems. intent, sentiment, themes, topics, entities, etc.);

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

AUGUST 22, 2016

To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc. They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

OCTOBER 24, 2014

I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. Because it knows what to expect, the system can easily load customer data and sales results from those systems.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

APRIL 25, 2013

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. All this is a very long-winded introduction to Causata , yet another member of this new class.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however. Some can run in real time through API calls.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

NOVEMBER 6, 2017

Its specialty is measuring the impact of marketing content on long B2B sales cycles. Pricing is based on number of clicks and starts as low as $299 per month for attribution analysis, with additional fees for autobidding and click fraud modules. But it’s still intriguing that both add a first/middle/last buying stage to the analysis.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

FEBRUARY 5, 2015

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Surely mobile can do more than that. But they’re exceptions.)

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

AUGUST 6, 2013

RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. What clients do use are extensive reporting tools that show marketing calendars, campaign results, customer profiles, Web tracking reports, funnel analysis, return on investment, and other information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

DECEMBER 5, 2011

This is where most buyers focus their analysis, but it’s a tiny fraction of the value at play. Most of these are marketing operations costs, and there may be others in sales and IT. You’re already incurring many of them, so the analysis has to identify how much they’ll increase or decrease as a result of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Customer Experience Matrix

AUGUST 21, 2009

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 15, 2009

Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

MARCH 29, 2011

IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. The only thing that can be handled separately is marketing analytics, just like other types of specialized analytics. I agree it is, but don't think it's not the primary meaning of the term.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 3, 2010

I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Revenue Cycle Analytics breaks some important new ground. Marketo is releasing Revenue Cycle Analytics in stages. It seems that Marketo disagrees. It just starts earlier in the process.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 28, 2009

Web site analytics 14 7 6 2 2 4 35 0.89 Web site analytics 14 7 6 2 2 4 35 0.89 Just slightly fewer (80-90%) do landing pages, lead scoring, multi-step lead nurturing, Web site analytics, Webinars and campaign ROI reporting. Web site analytics 0.45 Clearly moving leads to sales to a core demand generation function.

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Customer Experience Matrix

JUNE 15, 2009

To me, it seems a natural extension of the company’s “seeing is believing” sales approach as well as a good way to sidestep the barriers raised by corporate IT. Traditional cost analysis compares the time it takes IT to do the work with one tool vs. another. Perhaps one of these will work.

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

MARCH 2, 2007

Literal-minded creature that I am, yesterday’s discussion of organizing analysis tools around questions led me to consider changing my sample LTV system to open with a list of questions that the system can answer. An automated forecast based on toy sales by week would predict incredible sales each January.

Work Management 120

Work Management Business Marketing Management Acquisitions 120

Customer Experience Matrix

JANUARY 3, 2007

For those who are not, let me correct the impression that marketing mix models simply take a company’s advertising budget and correlate it with changes in sales volume. On the other hand, marketing mix models offer much greater precision than most customer experience analysis. All this data is evaluated separately by geographic region.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

NOVEMBER 19, 2010

They allow for some interesting analysis. The following analysis wouldn't change much either way.) Many costs are not fixed: staffing for customer support, marketing, sales and administrative functions will all increase as clients are added. million for 2009 and "triple that" ($13.5 million) for 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 21, 2006

So it was a bit of a shock to find that of the fifteen projects mentioned, only two--one each for call center management and campaign response analysis--related directly to individual customers. The balance involved aggregate sales information (six projects), operational data (five projects), and financial reporting (two projects).

Customer Satisfaction 120

Customer Satisfaction Aggregators Analysis Distribution 120

Customer Experience Matrix

DECEMBER 18, 2007

This has mostly meant incremental development of existing components, including continued assimilation of past years’ acquisitions in Web analytics, email, marketing planning, lead management, and event detection. Certainly Unica has added features for email and Web analytics. Acquisitions in those areas would not be surprising.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

MARCH 14, 2007

So when Marketing Management Analytics sent one headed “ Most Financial Executives Critical of Marketing Effectiveness Measures: Only 7% Say They are Satisfied with their Company's Ability to Measure Marketing ROI ”, I asked to see the details. Nobody is willing to take a risk on them because nobody believes the supporting analysis.

Effectiveness 120

Effectiveness Paid Search Agency Work Management Press 120

Customer Experience Matrix

FEBRUARY 9, 2012

This means vendors are increasingly competing on other dimensions including their own marketing and sales skills, cost structures, supporting services, pricing, and financial resources. There are certainly differences among products, both in capabilities and ease of use. But most marketers can find several systems that will meet their needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Hubspot originally used its lead database largely for analytics. These draw from its roots in Web traffic analysis.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 18, 2007

In evaluating enterprise marketing systems, I look at the five sets of capabilities: planning/budgeting; project management; content management; execution, and analysis. Apart from personalization, Neolane doesn’t seem to offer execution features for channels such as Web sites, call centers and sales automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 2, 2014

The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition.

Analysis 120

Analysis Advertising Benchmark Tools Work Management 120

Customer Experience Matrix

JUNE 30, 2010

LeadForce1 launched a solution that uses advanced text analysis to measure user intent, and thus provide much better guidance to salespeople than conventional behavioral analysis. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 25, 2008

In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need. Quite frankly, these results baffle me, because every demand generation vendor I’ve spoken with has the ability to import data from sales automation systems. adding too many features would harm the vendors own sales as well.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 25, 2006

My last two posts have dealt with activities that affect customers but are invisible to them: back-office analytics and information security. A sales forecasting system could alert customers to sales on items they are likely to order or warn that an item in their shopping cart is about to go out of stock.

Activities 120

Activities Lead Scoring Lead Ranking Allocation 120

Customer Experience Matrix

NOVEMBER 21, 2006

I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. These do log file or page beacon analysis to track page views by visitors. Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

JULY 14, 2009

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Customer Experience Matrix

MARCH 5, 2009

1 0 1 1 check in/out, version control (manage asset creation to ensure only one person at a time is making changes; allow users to review and recall old versions) Database Management 0 0 1 0 0 0 0 separate analytical (cube) database (copy operational tables into a separate database for reporting and analysis) 1 0 1 0 0 1 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120