KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Golden Spiral

APRIL 18, 2019

HIMSS Analytics. comprehensive reports that combine leadership interviews with in-depth analysis, charts, and case studies on data, digital technologies, innovation, and new competition. the world’s most elite conference on marketing, customer experience, data analytics and digital transformation in the banking industry.

Work Management 102

Work Management Marketing Management Research Organization 102

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Customer Experience Matrix

AUGUST 21, 2009

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. If it’s lower, it can be weeded out or bid down to an appropriate CPC. The ones that mesh are probably leading-indicator metrics.

PPC 40

PPC Advertisements Advertising SEM 40

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Statista) 45.1%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The full story contains a lot of in-depth analysis on exactly how this data can become actionable for you, so be sure to check it out here.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). You can do a competitor analysis to see the keywords for which your competitors rank, which pages send the most traffic to their site, and the keywords they rank for but you don’t.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

sagefrog

JANUARY 10, 2024

A buyer persona is a semi-fictitious representation of an ideal customer based on market research, data analysis, and insights from actual customers. AI-driven chatbots, predictive analytics, and automated content curation are revolutionizing web development, offering enhanced engagement and functionality—especially for WordPress users.

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Every year I read and write about dozens of reports on B2B marketing and PR. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

Content Marketing Institute

MAY 28, 2018

Predictive tool: IBM Watson Analytics for Social Media. Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson Analytics sorts millions of interactions on #socialmedia platforms, says @iammeekrish.

Lead Ranking 104

Lead Ranking Social Media Tools Lead Scoring 104

Porch Group Media

MARCH 25, 2020

To better understand and develop consumer insights, brands stated that social, search, and survey analysis tools were important tools. By then applying machine learning and analytics, brands can further refine the customer view in order to deploy personalized campaigns and journeys. Customer Experience Statistics. years vs. 3.4

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Conductor

JULY 6, 2022

But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Relying on bare-bones SEO tools can get you there, but require significant manual analysis and data crunching. Our analysis found a five-position increase from 21 to 16 led to a 50% increase in traffic.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

Moz

DECEMBER 16, 2019

Consider these statistics about the power of local business reviews: 87% of consumers read local business reviews ( BrightLocal ) 27% of people who look for local information are actually seeking reviews about a particular store. Consider these three telling statistics: Over half of consumers prefer to shop in-store to interact with products.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Delivra

NOVEMBER 14, 2018

Consider these statistics: 74% of business buyers said they conduct more than half of their research online before making a purchase offline.— Using the analytics provided by your previous email engagements, determine the best avenues for connecting with your audiences at different phases. DemandJump.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Hubspot

SEPTEMBER 11, 2018

Forrester revealed that 60% of customers do not want any interaction with salespeople. Source: Forrester Research. For example, this article in Entrepreneur.com mentions our marketing statistics page. Competitive analysis. Google Analytics Course. Further, 68% prefer to research on their own. SEO That Works course.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Hubspot

AUGUST 27, 2012

And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! Source: Forrester ) Tweet This Stat! Marketing Analytics and Integration. so we can solve them!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

AUGUST 5, 2012

Brian Solis published an excellent analysis of some Twitter-focused Pew data on his blog this week. Hailing Twitter as a "human seismograph measuring world events, popular culture, everyday sentiment," he plucks out some fascinating statistics from the study. From Forrester. A Look at the People Who Use Twitter From Brian Solis.

Twitter 28

Twitter Forrester Mobile Advertising Curation 28

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. Excellent for down-and-dirty competitive analysis. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. As seen in the above statistic, marketing professionals are oftentimes outsourcing strictly with writing in mind. Data Analysis. But, what kinds of skills are needed to become a content marketing all-star?

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Single Grain

NOVEMBER 11, 2019

According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Tools like Cortex help brands determine the perfect time to post anything on Instagram, Facebook and other social media platforms based on analysis of hundreds of thousands of profiles.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Online Marketing Institute

OCTOBER 31, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. Excellent for down-and-dirty competitive analysis. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Convert

FEBRUARY 24, 2021

Data are facts and statistics collected through observation. Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. Data Analytics vs Data Analysis.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. to be larger than email by 2012 doesn’t hurt, either.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. analytics, sales reports, etc.). Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement. Stop treating this section as an afterthought.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Golden Spiral

NOVEMBER 20, 2020

And then Google can be really helpful when I'm like, I don't even know if this statistic exists, but, but it can be really helpful. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester. So it's kind of a brainstorm tool there.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SnapApp

DECEMBER 14, 2016

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. They were each designed to produce statistics that would be effective content.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62