article thumbnail

3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce Marketing Cloud

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud.

article thumbnail

Innovations in Search and Social [August 2023]

QuanticMind

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. New features include ad previews, A/B creative experiments, the option to use a click-based bid strategy, and lookalike segments. Oops, wrong betta.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama.

article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Amazon DSP. Every time you think Amazon has capped, it comes out with another vertical. Amazon DSP is one of the most used DSPs by brands and ad agencies, according to an article by Ad Exchanger. With this DSP, you can reach users on Amazon-owned websites like Audible and IMDb, and other Amazon partners.

Buy 88
article thumbnail

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

Similarly, Amazon saw a 37% YoY worldwide growth in sales during the pandemic. Providing more concise and efficiently segmented data. Thus, helping you stay on top of your ROI and ROA budgets. But now they provide other services including marketing automation and segmentation features. . Impressive isn’t it!

article thumbnail

The age of customer acquisition 3.0

ClickZ

The first-party data companies collect with user profiles can go beyond basic name and demographic data and might include downstream rich data points on engagement, retention, monetization, and much more; companies can use this to build great user segments for running prospecting and retargeting campaigns for growth teams.

article thumbnail

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Some popular examples of programmatic ad formats are Google Ads, Facebook Ads, Native Ads, Connected TV Ads, and Mobile In App Ads: You’ll recognize these companies and their use of programmatic advertising: Amazon uses programmatic advertising to deliver personalized ads to their users based on their browsing and purchasing history.