Stevens & Tate

NOVEMBER 21, 2022

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. In fact, the use of AI is practically commonplace now. The Benefits of AI in B2B Marketing Strategies.

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Marketing AI B2B Marketing Marketing Strategy Marketing & Strategy 113

Envy

JUNE 29, 2022

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs.

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Marketing AI Amazon Lead Ranking Inbound Marketing 118

Binary Demand

FEBRUARY 27, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Even everyday tasks get an AI makeover.

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Demand Generation Agencies Marketing AI Demand Generation Demand 52

Pam Didner

MARCH 12, 2020

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. What is Artificial Intelligence (AI)?

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ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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Marketing Analytics Tools Marketing Automation Services Google Tools 130

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

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Work Management Marketing Management Amazon Paid Search Agency 136

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot?

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Heinz Marketing

MARCH 16, 2022

By Payal Parikh , Director of Client Engagement at Heinz Marketing. We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago.

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Marketing AI Digital Transformation B2B Marketing Top of Funnel 109

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

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Sales Management Marketing AI Process Top of Funnel 228

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Generative AI (genAI) is an incredible breakthrough , but it’s not human, and it’s not going to do exactly what people think it should do.

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Marketing AI Allocation Generation Planning 107

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.”

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Salesforce Marketing Cloud

NOVEMBER 30, 2021

Artificial intelligence (AI) is on everyone’s lips – and with good reason. According to the Future of Workforce Development report , 62% of hiring managers expect AI to substantially change the nature of work. Here are 30 of their most interesting, and sometimes surprising, quotes on AI.

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Webbiquity

SEPTEMBER 4, 2018

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce.

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Marketing AI Enterprise Management eCommerce Work Management 200

SmartBrief - Marketing

MARCH 22, 2024

Imagine an HR chatbot telling you, “The company no longer requires your services.” In the bin, you go,” — it’s written in AI-speak, after all. This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode.

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Marketing AI Copywriting Creativity CAN-SPAM 91

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. but so far seem like very niche marketing tools.

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Marketing AI Privacy Peer-to-peer Amazon 367

Televerde

JANUARY 18, 2021

Two things are all but mandatory moving into 2021: artificial intelligence and customer experience initiatives. 84% of customers say that the experience a brand provides is just as important as the product or service itself. What tools do marketers use to improve the customer experience and meet changing expectations?

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Marketing AI Ideal Customer Profiles Verticals Amazon 98

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

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Marketing AI Personalization Marketing Management Paid Search Agency 52

Litmus

SEPTEMBER 7, 2021

Marketing leaders often have a love/let down relationship with our marketing technology stacks. Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? Within our organizations, marketing has perhaps the most to gain from AI.

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Marketing AI Paid Search Agency Advertising Agencies Planning 82

Salesforce Marketing Cloud

APRIL 21, 2022

retail banking customers are classified as digital-only and 59% of customers say their standards for customer service have gone up. Consumers have pivoted quickly from traditional channels to new digital and self-service solutions. Only 27% of consumers describe financial service institutions as completely customer-centric.

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Service Touchpoints Transparency Differentiation 97

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. ARTIFICIAL INTELLIGENCE. give us digital everything.

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Marketing AI Enterprise Management Work Management Marketing Management 88

Convert

DECEMBER 2, 2020

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. The End of Machine Personalization.

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Amazon Curation Personalization eCommerce 88

Anyword

JULY 12, 2021

Many marketers spend lots of money and time on Facebook ads but don’t see a great result. AdEspresso enables split testing of multiple variations of an ad, beyond the limit of six provided by Facebook’s Automated Ads service. Zalster leverages artificial intelligence to optimize bids, budgets, and targeting to provide maximum ROI.

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Marketing AI Budget Programs Facebook Paid Search Agency 105

Bannerflow

AUGUST 24, 2018

AI and marketing look set to become ever more closely aligned. All of which has a discernible impact on us as our as marketers and more generally as consumers of information. The rise of the machines has long been predicted and every year marketing teams adopt new gizmos and software. The rise of personalised TV ads.

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Marketing AI Trends Work Management Marketing Management 40

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. Yeah, an AI copywriter can help with that. What is AI Copywriting?

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Marketing AI Copywriting Landing Pages Work Management 145

Digilant

MAY 23, 2023

Over the past few years, Artificial Intelligence (AI) has grown to be a key asset for businesses. As consumers continue to explore the world of AI, so are advertisers. According to a Salesforce report, 62% of marketing organizations say they already use AI. What are the benefits of using AI in Marketing?

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Martech Advisor

SEPTEMBER 3, 2019

Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Market dynamics and varying customer expectations make it challenging for marketers to identify customer wants and needs. AI and Robotics are fast emerging as game-changers across industries.

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Marketing AI Amazon Customer Satisfaction Work Management 105

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

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Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Valasys

FEBRUARY 2, 2024

With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision. What is AI-Enhanced Target Market Identification? Think of it as generating ICP using AI Analytics.

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Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. “We are at the precipice of an AI revolution,” she said. “We are at the precipice of an AI revolution,” she said.

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Marketing AI Enterprise Management Paid Search Agency Work Management 92

Biznology

JUNE 9, 2021

In light of the COVID-19 pandemic and the subsequent e-commerce boom, the world needs supply chains that can adapt to rapidly shifting demands and market disruptions. With the power of enterprise artificial intelligence to streamline supply chains and predict outcomes, better business is just around the corner.

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Marketing AI Transparency Lead Ranking Fulfillment 104

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. People are also concerned about their data being gathered and utilized for marketing purposes. So, how can a data-driven marketing plan function in the absence of user-specific data?

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Intent Data Marketing AI Analysis Intent 52

Salesforce Marketing Cloud

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps? Watch & learn 1.

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Work Management Marketing Management Ad Building Ethics 122

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). Think Amazon.

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Personalization Top of Funnel Marketing AI SEM 165

Atomic Reach

JANUARY 25, 2019

It’s no secret that artificial intelligence is top of mind for most marketers. As it becomes more popular, it is being applied to many different channels including email marketing. However, it is hard to predict how artificial intelligence and machine learning will impact email marketing as a whole.

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Marketing AI Email Marketing Work Management Marketing Management 94

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. You’ll see digital marketing trends reflect changing expectations over the next year or so. Interactive Content and AI-Driven Personalization.

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