Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

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Marketing AI Ethics Planning Touchpoints 125

Martech

FEBRUARY 7, 2024

It seems like AI is causing that next paradigm shift. This year, it will be important to broaden people’s job skills so that they can work with AI — not be replaced by it. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries.

Marketing AI 121

Marketing AI Paid Search Agency Cross-Selling Ethics 121

Envy

JUNE 29, 2022

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs.

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Marketing AI Amazon Lead Ranking Inbound Marketing 118

Pam Didner

MARCH 12, 2020

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. What is Artificial Intelligence (AI)?

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Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Personalization/segmentation. Product feed recommendations. Refill reminders.

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Marketing AI Email Marketing Psychographics Advertising Agencies 130

B2B Marketing Directions

APRIL 3, 2022

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption. What the Book Covers The AI Marketing Canvas includes four major sections.

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Marketing AI Enterprise Management Work Management Planning 52

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.

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Marketing Analytics Tools Marketing Automation Services Google Tools 130

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge.

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Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Shoppers in the U.S. Why we care. How it works.

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Advertising Agencies Amazon Advertisements Advertising 110

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

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Sales Management Marketing AI Process Top of Funnel 228

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

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Work Management Marketing Management Amazon Paid Search Agency 136

Brandpoint

JUNE 4, 2018

Making content relevant begins with knowing your audience , and artificial intelligence has given marketers new opportunities to know and understand their audiences like never before. The value of AI marketing. When you get down to it, the reason is that AI allows for in-depth personalization.

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Marketing AI Personalization Psychographics Ideal Customer Profiles 72

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.”

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Marketing AI Lead Ranking Paid Search Agency Work Management 131

ClickZ

JUNE 10, 2020

30-second summary: Think of artificial intelligence (AI) as machine learning to better understand your target audience. Once you identify the area you want to focus on first, you will be able to see the type of AI technology that is needed. A functioning and high-quality website is crucial for success with AI.

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Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

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Efficiency Copyright B2B Sales Differentiation 117

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Brand preferences. Virtual try-on technology.

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Google Personalization Tools Marketing AI 93

Webbiquity

SEPTEMBER 4, 2018

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. Artificial Intelligence.

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Marketing AI Enterprise Management eCommerce Work Management 200

SmartBrief - Marketing

MARCH 22, 2024

In the bin, you go,” — it’s written in AI-speak, after all. This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode. AI can replace one tedious task, but it also complements and even creates others that it couldn’t do alone.

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Marketing AI Copywriting Creativity CAN-SPAM 91

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. but so far seem like very niche marketing tools.

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Marketing AI Privacy Peer-to-peer Amazon 367

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

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Marketing AI Personalization Marketing Management Paid Search Agency 52

Content Marketing Institute

NOVEMBER 20, 2017

Artificial intelligence at work!”. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. In fact, artificial intelligence is at work all around us. Artificial intelligence: Part of everyday life.

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Marketing AI Tools Enterprise Management Work Management 108

PathFactory

DECEMBER 8, 2022

Companies know they need to be using artificial intelligence to attract, win, and retain customers in 2023, but knowing exactly how to use it can be challenging. We’ll explain three core use cases for AI in B2B marketing that can serve as a guide for your ongoing research, piloting, and adoption of the technology.

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Marketing AI B2B Marketing Marketing Automation Services Marketing Management 52

Unbounce

JUNE 11, 2019

Artificial intelligence is about to change lead generation and conversion as you know it. AI is a blanket term that covers several different technologies. Even if you don’t know much about it, though, you probably use AI-powered technology dozens or hundreds of times per day. AI in marketing is still in its infancy.

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Marketing AI Lead Generation Lead Scoring Lead Ranking 111

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. Yeah, an AI copywriter can help with that. What is AI Copywriting?

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Marketing AI Copywriting Landing Pages Work Management 145

Anyword

JULY 12, 2021

Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Revealbot ’s AI platform promises to increase ROI and decrease ad spending by managing, scaling, and launching ads. Zalster leverages artificial intelligence to optimize bids, budgets, and targeting to provide maximum ROI.

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Marketing AI Budget Programs Facebook Paid Search Agency 105

Adobe Experience Cloud Blog

MARCH 22, 2018

Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Support Sales with Relevant Customer Experiences.

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Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Bannerflow

AUGUST 24, 2018

AI and marketing look set to become ever more closely aligned. All of which has a discernible impact on us as our as marketers and more generally as consumers of information. The rise of the machines has long been predicted and every year marketing teams adopt new gizmos and software. The next step?

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Marketing AI Trends Work Management Marketing Management 40

Convert

DECEMBER 2, 2020

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. The End of Machine Personalization.

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Amazon Curation Personalization eCommerce 88

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. ARTIFICIAL INTELLIGENCE. give us digital everything.

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Marketing AI Enterprise Management Work Management Marketing Management 88

Contently

JANUARY 17, 2023

Highly regulated industries or those with high levels of market risk, for example, should probably level-three fact-check everything. Fact-checkers rely on sources to validate information, facts, statements, etc. Federal Reserve is a better source than Amazon. Stay informed! Go find the study itself and read it.

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Practices Generation Best Practices Content 151

Digilant

MAY 23, 2023

Over the past few years, Artificial Intelligence (AI) has grown to be a key asset for businesses. As consumers continue to explore the world of AI, so are advertisers. According to a Salesforce report, 62% of marketing organizations say they already use AI. What are the benefits of using AI in Marketing?

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Marketing AI Advertisements Advertising Marketing Automation Services 40

Martech Advisor

SEPTEMBER 3, 2019

Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Market dynamics and varying customer expectations make it challenging for marketers to identify customer wants and needs. AI and Robotics are fast emerging as game-changers across industries.

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Marketing AI Amazon Customer Satisfaction Work Management 105

Valasys

FEBRUARY 2, 2024

With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision. What is AI-Enhanced Target Market Identification? Think of it as generating ICP using AI Analytics.

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Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Digilant

MAY 18, 2023

Over the past few years, Artificial Intelligence (AI) has grown to be a key asset for businesses. As consumers continue to explore the world of AI, so are advertisers. According to a Salesforce report, 62% of marketing organizations say they already use AI. What are the benefits of using AI?

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Marketing AI Advertisements Advertising Amazon 40

Seismic

MAY 3, 2021

AI-guided selling is helping sellers navigate the complexity of digital-first sales cycles. Artificial intelligence (AI) and machine learning (ML) are helping sellers realize this vision by transforming data from content analytics into intelligent insights that enable go-to-market teams to make the most of every revenue moment.

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Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

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Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Biznology

JUNE 9, 2021

In light of the COVID-19 pandemic and the subsequent e-commerce boom, the world needs supply chains that can adapt to rapidly shifting demands and market disruptions. With the power of enterprise artificial intelligence to streamline supply chains and predict outcomes, better business is just around the corner.

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