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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Amazon is a prime example of how personalization can enhance customer lifetime value. Buyers find shopping for their preferred items easier and prefer Amazon over its competitors. Such personalized experience retains customers, enhances CLV, and provides Amazon with a loyal and growing customer base.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. I was surprised at first when I heard about LinkedIn bans, but now nothing surprises me. Even website hosting companies like Amazon have been banning websites. You panic and wonder what the heck happened?

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Marketing leaders, are you actually ready for AI?

Martech

One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) Content ethics. Communicating how your company thinks about AI ethics may not be top of mind. Similar to how you publish data privacy compliance information, you should be thinking about publishing an AI ethics statement.

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The latest marketplace updates you should know

ClickZ

Amazon’s biggest Prime Day Sale ever with $ 12.7 billion spent Amazon’s Prime Day 2023 saw significant growth in online spending, setting a new sales record. Retailers like Walmart and Target held promotion events alongside Amazon Prime Day, with their events spanning seven and four days, respectively. Source ) U.S.

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The Importance of an Email Marketing Database for a Business

SendX

That would, again, be ethically, morally, and even legally wrong. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! If you offer something everyone likes, like an Amazon gift card, you’ll only end up with the email addresses of people who are not even interested in your brand.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The e-commerce giants Amazon and eBay were the most influential platforms. Ethical Concerns and the Push for Transparent Marketing As online shoppers consume more content, they develop savvier shopping skills. It was also during the 2000s when e-commerce gained massive momentum. But on the other hand, competition is bound to intensify.

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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. The AI-driven world doesn’t have its own code of ethics. Amazon could not fix the AI’s gender bias and decided to stop using it.