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9 Chatbot builders to enhance your customer support

Sprout Social

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. This is particularly important for brands with customers who purchase via different routes and devices.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. To maximize results, it’s essential to test different approaches and continually optimize your campaigns based on performance data.

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Five technology + trends changing digital marketing in 2020

ClickZ

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey.

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Best Practices for International SEO

Brightedge

Google is the largest search engine globally, with a market share of nearly 90%. In many countries optimizing for Google alone will allow you to reach your prospective clients. Some brands, such as Amazon, create unique top-level domains (TLDs) for each country, such as Amazon.com in the United States and Amazon.co.uk

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Getting the Right Reviews for Your Business: Where and How

Navigate the Channel

Let’s look at specifics… Google Business Profile , previously known as  Google My Business  (GMB), is the starting point for any online review marketing strategy. Encourage satisfied customers to leave reviews on your Google Business Profile. Monitoring your digital reputation involves a wide variety of channels.”

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B2B Marketing 2022 Trends

The Lead Agency

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. Trend 8: Update Digital Strategies for Google Discovery. B2B Customers are Buying Big Online. – B2B Decision Maker Pulse.