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Nine brands innovating customer-centric retailing today

ClickZ

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

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Seven Ways to Increase Your Brand Influence

Webbiquity

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Use a comparison tool on their phone to find the lowest price.

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Book Review: Content Rules

Webbiquity

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. 70% of customers said they “felt closer to a company as a result of content marketing.” Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences.

Rules 100
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Ecommerce 101: What Is Ecommerce?

TrustRadius Marketing

This naturally involves the exchange of information, usually payment and personal information, via the internet to conduct these transactions. Online buying and selling have been available to the public since the 1990s , starting with a small online book selling business that called itself Amazon.

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Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. The system retains the input data as long as the customer chooses. This is implied by the previous item but is listed separately to simplify comparison with non-CDP systems.) Persistent data.

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How To Create a Customer-Centric Experience

Salesforce Marketing Cloud

Every interaction with your brand is an opportunity for a customer-centric experience that builds trust and long-term brand loyalty. In our “State of the Connected Customer” report , 85% of business buyers and 79% of consumers said that the experience a company provides is as important as its products and services.

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Voice Search Optimization For Marketing Success

Valasys

With smartphones in nearly every pocket and smart speakers dotting homes across the globe, voice commands are swiftly changing how people find information. 2014 – Amazon launches the Alexa-enabled Echo smart speaker, bringing voice assistants into the home. Extensive vocabulary and speaker-independent systems are developed.