B2B Ecommerce Marketing Benchmarks and Best Practices
KoMarketing Associates
SEPTEMBER 10, 2019
A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. If you want an example of a company that does this right, look to Amazon. Amazon accounts for 40% of U.S.
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