The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. Howwever, we will mainly be discussing the impact of machine learning on marketing.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Hubspot

AUGUST 4, 2020

For instance, Amazon annually puts on Prime Day — a two-day event where it offers a wide array of deals, spanning virtually every category of product the site covers. Since those discounts are collectively isolated and advertised to generate quick demand, they constitute a flash sale and, in turn, an example of promotional pricing.

Pricing 78

Pricing Price Promotion Budget Programs 78

Parse.ly

APRIL 6, 2020

Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Single Grain

OCTOBER 18, 2023

The advertising arena is shifting once again, and connected TV (CTV) is spearheading the change. Gone are the days when TV advertising was limited to traditional, linear formats. In this post, we’ll delve into the ins and outs of connected TV advertising and why it’s becoming the go-to channel for marketers.

Paid Content 52

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Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing.

Social Media 74

Social Media Statistics Paid Content Social Marketing 74

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing.

Social Media 73

Social Media Statistics Paid Content Social Marketing 73

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

APRIL 29, 2021

The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Video content also has exceptional shareability. Updated October 2023.

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Video Marketing Webinar Metrics Youtube Content 98

SmartBug Media

DECEMBER 23, 2022

Marketers face many challenges, including the creation of content to engage and delight subscribers beyond general marketing information. It’s your job to deliver content that delights, adds value, and converts at every stage of the journey. The right content: Delights your prospect through compelling content and imagery.

Paid Content 52

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Hinge Marketing

MARCH 12, 2020

Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). The best performing firms use their digital marketing assets to promote their offline activities.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Content Marketing Institute

FEBRUARY 12, 2018

HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. Free and paid versions; I use free). Free and paid versions; I use paid). Paid version only). HANDPICKED RELATED CONTENT: 11 Best Browser Extensions for Content Marketers. Paid version only).@asana

Tools 111

Tools Product Work Management Planning 111

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing?

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Single Grain

FEBRUARY 16, 2022

And, as per CoinMarketCap , the NFT market cap has reached around $23 billion: The only requirement is that you need to know how to market your NFT collectibles. As with any other product, marketing plays an essential part in enhancing the business prospects of a blockchain company. Book My Free NFT Marketing Consultation .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52

Single Grain

JULY 1, 2019

Are you splashing the cash on advertising campaigns that never seem to pay off? It might be time to switch off your poorly performing advertising campaigns in favor of affiliate marketing. One report found that 16% of all online orders are generated through affiliate marketing. What Is Affiliate Marketing?

Paid Content 89

Paid Content Enterprise Management Work Management Advertising Agencies 89

Outgrow

MARCH 4, 2021

The Ultimate Guide on Interactive Content for 2021. Did you know that 45% of B2B customers say that interactive content is one of the most preferred content types? And the claim is quite justified because interactive content helps in solving business problems. But first, let’s understand the basics of interactive content.

Top of Funnel 59

Top of Funnel Outgrow Lead Scoring Lead Ranking 59

Single Grain

OCTOBER 20, 2020

Content is no longer king. Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. They want to actively engage with products and services before making a purchase.

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Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

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