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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. This message is huge for building connection with customers. Even “the little guys” can be great when they put their best foot forward and work toward their goals.

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How to Learn Social Media Without Getting Scammed

Contently

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. It seemed like a great deal—at least, he did his best to make it look like one. And it can be.

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Innovations in Search and Social [July 2023]

QuanticMind

To add to the drama, Elon Musk and Twitter are already accusing Meta of stealing trade secrets to build this new platform. Consider Google’s Gen Z Music lineup [:02] Marketers can now tap into data from audio, long-form, and YouTube Shorts to identify songs that are trending with the Gen Z audience. Want to connect with Gen Z?

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. FOMO is the fear of missing out.

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B2B Marketers’ Guide to Virtual Marketing

Valasys

Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day.

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10 Things 2020 Taught Us About Videos (And How to See Success with Video Moving Forward)

Convert

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Optimizing YouTube Videos to Go Viral During the Holidays. And if you’re stuck, YouTube is teeming with helpful tutorials to get you started. it’s no wonder YouTube wants in on the action. It’s Easier Than Ever to Create Videos.