article thumbnail

What is an identity resolution platform?

Martech

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?

article thumbnail

What is marketing performance management and how can it help you?

Martech

It’s not simple or straightforward, but we’re getting closer to realizing the promise, despite the headwinds, which include the pending deprecation of cookies and the need for compliance with restrictive, and often contradictory, privacy regulations. Privacy and the deprecation of cookies. Better, more powerful tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The new identity landscape: A marketer’s guide

Martech

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. Clean rooms have grown into a more extensive and robust set of tools for brands and agencies to maintain privacy and compliance while housing and unifying multiple data types.

article thumbnail

The Holiday Shopping Season Starts … Right Now?

Salesforce Marketing Cloud

Last year, between shipping delays and a rescheduled Amazon Prime Day, the 2020 holiday calendar changed radically. The key is to connect the entire shopping experience to your commerce platform with application programming interfaces (APIs). A holiday shopping season that starts in October — or earlier? Hear us out.

article thumbnail

Google extends cookie execution deadline until late 2023, will pause FLoC testing in July

Porch Group Media

Google will only do so after testing of cookieless ad methods in development as part of its Privacy Sandbox initiative are fully tested and deployed via APIs in its browser. Google will end its current trial of FLoC, its most-controversial Privacy Sandbox proposal for tracking people and targeting ads, on July 13.

article thumbnail

DeFault

Kevin Indig

Go beyond the platform without plug-ins and seamlessly integrate with leading apps like Google, Facebook, Instagram, Amazon, TikTok and more. Serve any industry with native business solutions that extend with APIs. For design, Studio offers advanced capabilities to bring your most ambitious projects to life.

article thumbnail

The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Access the API . Plus, you can incorporate BLINK with enterprise platforms like Khoros and Sprinklr, connect it to thousands of apps with Zapier and Zoho Flow, or access the API. Privacy Shield-certified and GDPR-compliant.