Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. But what may surprise you is how quickly marketers have picked up where they left off. Marketing teams shift their focus to the next event or campaign and attendees, well, forget 90% of what they learned.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Bluetext

MAY 27, 2020

With more and more sales moving to digital, companies need to invest in digital empathy and offering a personalized brand experience is the way to go. That must sound strange coming from a marketing blog, but the truth as we see it is that there is more noise out there than ever and digital ad-apathy is stronger than it’s ever been.

ROI 27

ROI Personalization Top of Funnel Landing Pages 27

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech

JULY 17, 2023

With Google Analytics 4 (GA4) getting decidedly mixed reviews (see here , here , here and here for details), it may be time to consider using a different program. Today we are looking at digital analytics systems for large businesses. Amplitude also supports sales account tracking and other aggregations.

Marketing Analytics Tools 93

Marketing Analytics Tools Enterprise Management Privacy SMB 93

Convert

JUNE 30, 2021

Traffic/budget etc.) Ideally, you’re looking at 3 types of tools: Analytics on your site to track your current data. This can be Google Analytics or any other. So, tools first, but remember, any tool is only as good as the person using it… 2. No longer just sales but product or traffic etc.

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98

BenchmarkONE

AUGUST 21, 2019

Effective B2B marketing today is all about personalization. That means personalized recommendations, personalized promotions, and personalized outreach. . Finally there is browser fingerprinting, which is less about personal data and more about browser data. How Webpage Tracking Works.

Marketing Funnels 70

Marketing Funnels Top of Funnel Lead Scoring Lead Ranking 70

Seismic

MAY 3, 2021

Artificial intelligence (AI) and machine learning (ML) are helping sellers realize this vision by transforming data from content analytics into intelligent insights that enable go-to-market teams to make the most of every revenue moment. How will AI change the future of sales and marketing? What is AI-guided selling?

Marketing AI 59

Marketing AI Work Management Marketing Management Marketing Analytics Tools 59

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. ‍ Supercharged account-based marketing.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. And as marketers, we know the importance and value of having good – actually, make that great – content. Website traffic (e.g., Google Analytics).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Hubspot

FEBRUARY 24, 2020

What do marketers and Sesame Street monsters have in common? But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. They LOVE cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Convert

DECEMBER 6, 2021

A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. More data in the Data Layer means better marketing. What Is a Data Layer? What Information Can I Store in a Data Layer?

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. So what do marketers do? We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

ClearVoice

APRIL 23, 2020

Dive into Google Analytics and Google Search Console. Both should help identify pages that may perform poorly in terms of user behavior metics, traffic, conversions, or any other metrics that you deem essential. What belongs in the author profile to best appeal to Google’s E-A-T? Reputation matters a lot.

Lead Scoring 85

Lead Scoring Lead Ranking Google Ideal Customer Profiles 85

6sense

DECEMBER 9, 2021

For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll These companies face serious challenges: They spend 98% of their budgets to attract anonymous web traffic. The Revolution Is Now. They’re ready for a change. They often experience: .

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Content Standard

FEBRUARY 10, 2017

The year is in full swing, and you’re a marketing leader with a big task ahead. Whether you set the bar high last year, made some lofty promises during your end-of-year review, or received an executive mandate from leadership, you have big goals set that make your marketing analytics want to cry. Think Backward.

Analytics 40

Analytics Marketing Analytics Tools Planning Eye-Tracking 40

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Supercharged account-based marketing.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

DealSignal

NOVEMBER 3, 2020

And as the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. To be effective right now, sales and marketing leaders need to focus on the channels that deliver the highest impact and the highest quality prospects.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Marketing Attribution 132

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 132

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. Focusing on the long tail keywords, can actually present higher traffic opportunities as big wins are easier to come by. More Targeted (Long Tail) Traffic = Higher Conversion Rate.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

OCTOBER 3, 2011

Last week on Marketing Update , Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics. This influx of users occurred after Google changed its approach by explaining how “you don’t have to be some tech connected person to use us.”

Marketing Analytics Tools 28

Marketing Analytics Tools Planning Paid Search Agency Mobile Advertising 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Bottlenose is a great tool for real-time marketing.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Kevin Indig

JUNE 26, 2023

So, the easier we make it for SEO traffic to convert, the more Google might send us. What excites me so much about CRO is that it sits between marketing and product. Doing CRO “well” in 2023, simply put, means being in touch with business metrics at the top and the bottom of your marketing funnel.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Martech

MARCH 15, 2023

The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Customer Journey Orchestration (CJO) is designed to help you leverage customer data to deliver personalized experiences regardless of when, where, or how a customer interacts with your business. How does CJO help marketers?

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Analytics Tools 90

Hubspot

SEPTEMBER 13, 2016

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Convert

MARCH 7, 2023

So if you’re a privacy conscious die hard Google user and planning to stick to GA4 to analyze your A/B tests, then this post is for you! Can Google Analytics Be Trusted When It Comes To Privacy? Your tags generated Google Analytics hits with an associated IP address. What Does ‘Privacy by Design’ Mean?

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Hubspot

FEBRUARY 19, 2013

When you think about your marketing funnel, how do you think about the work you do to optimize it? You may have never considered it, but a lot of what you probably do is work to minimize the number of breaks in your marketing chain. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Matching your marketing message with your buyer personas will help you increase free trial signups. You’re not alone.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Single Grain

JULY 5, 2023

For a lot of digital marketers, it is very tempting to spring for robust data tracking platforms that aggregate different data sources and let you present that data in fancy ways. Work With Us Google Analytics and Data Studio When it comes to data tracking, simplicity and effectiveness are what we strive for.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Aggregators 52

Hubspot

MARCH 8, 2012

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Marketer's Measurement Challenge.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Oktopost

DECEMBER 31, 2019

Today, when both the stakes and the competition couldn’t be higher, a knowledgeable and personalized approach is the key to moving leads down the funnel. It can be obtained from data tracking software that tracks user engagement on your own properties (such as Google Analytics, Mixpanel, Appsflyer, etc.).

Marketing Analytics Tools 120

Marketing Analytics Tools Lead Scoring Lead Ranking Ideal Customer Profiles 120