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Who Needs a Personal Brand?

Biznology

I was active on LinkedIn sharing articles, commenting and connecting. When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. Building a strong personal brand is an aggregate process that builds upon itself. Creating articles on LinkedIn is fairly straightforward.

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Everyone Needs a Digital Professional Brand — Even Scientists

EveryoneSocial

There are two major activities involved in building your digital professional brand: Present yourself fully and accurately online by updating your Linkedin information so that it reflects where you’ve been in your career and where you want to go. Optimize your LinkedIn profile. Related : Want to get the most out of LinkedIn?

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How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival

Contently

But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. By extension, the posts we write and share on LinkedIn should communicate intelligence, self-awareness, skepticism, and depth. By comparison, LinkedIn is the social media equivalent of elevator music. Think of it this way.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. They want more of YOU.

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. This kind of content has a longer shelf-life than LinkedIn posts, and they show up as clickable links on your LinkedIn profile. LinkedIn Posts — Like tweets, LinkedIn posts are unique to LinkedIn.

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5 steps to wrangling your most important social media channels

Biznology

Content aggregator — email subscriptions (free) and Feedly (free). Use my Google Doc or pull out a piece of paper to start penning what you think should be on each checklist. You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Nothing fancy. Analytics — Google Analytics (free).

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Are You a Link Builder or Link Pusher? Understanding Backlinks

ClearVoice

Some do everything from sending LinkedIn connection requests or aggressively follow my social media accounts. Look for interview opportunities with industry groups on LinkedIn or Facebook. I know that I’m always looking for sources to quote in my stories, and there are loads of aggregate sites where journalist queries are posted.