Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 24, 2011

As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Let's take a look! Image credit: jelene.

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28

Hubspot

NOVEMBER 15, 2010

Today, blogging is one of a variety of options businesses use to communicate with customers, including social networking, microblogging, photo- and video-sharing, and customer reviews. Social media will also promote blogging by acting as a traffic aggregator to blog sites. Connect with HubSpot :

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

OCTOBER 19, 2012

You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JULY 25, 2013

On the one hand, my fellow HubSpotter Evan Murphy looked at aggregate data from all our customers'' email sends and found one answer: HubSpot customers saw an average of 58.9% Gmail''s new inbox layout isn''t the only type available, but with the buzz it’s gained this past month it certainly should cross the minds of email marketers.

Work Management 28

Work Management Email Marketing Inbound Marketing Click Rate 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Why yes, they can. 1) SocialCrawlytics.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Avatar - An Avatar is an image or username that represents a person online within forums and social networks.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JANUARY 27, 2011

Over time they gained thought leadership in the industry by aggregating and sharing the valuable content with their audience. Once you have answered the above questions, start aggregating content from other great sources and start sharing your opinions and industry news. Think inbound marketing. Just do it.

Marketing Budget 28

Marketing Budget Email Marketing Practices Best Practices 28

Hubspot

APRIL 20, 2012

These are the people who most frequently talk about that brand on their own social networks. Remember, Klout connects to twelve different social networks (with more to come). Thus, this list is providing an aggregate grouping of people who frequently talk about you across multiple social channels.

Brand Identity 28

Brand Identity Branding Top of Funnel Paid Search Agency 28

Online Marketing Institute

JULY 31, 2009

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

JANUARY 3, 2012

In a Website Content Library: If you have quite a few different offers in your marketing toolbox, consider creating a page or a few pages on your website where you can aggregate and feature all of your various offers in something like a content or offers library. Check out HubSpot's webinar page and ebook page as examples.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

APRIL 18, 2012

Here, we'll discuss how to design your website in a way that puts your buyer personas first, amplifying the effects of your already stellar inbound marketing. A website approach that speaks to these needs in aggregate, or in general, will fall short in its ability to answer the "What's in it for me?"

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

MARCH 15, 2012

Socialnomics reports that for the world's largest brands, 25% of search results return user-generated content from review sites, blogs, and social media updates. Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision. Leverage Your Blog.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

SEPTEMBER 4, 2019

It's also enriched with second- and third-party data aggregated by other worldwide resources (individual demographic characteristics, income level, family status, number of children per family, etc.). Dive Deeper: The Ultimate Guide to Video Marketing. A YouTube Video Marketing Guide to Increase Prospects in Your Funnel.

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. inbound marketers should get excited about.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Flickr - Flickr is a social network for online picture sharing.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Biznology

SEPTEMBER 10, 2013

I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. This is the Internet , an efficient platform allowing easy access to what’s called the network effect : the value of your social network is dependent on the number of others using it.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

SnapApp

AUGUST 31, 2017

They can look at social media and find feedback not only on a product but the company producing the product itself, which can also influence purchasing / buying behaviors. You find most people go to the social networks to vent problems or concerns with products. BabelQuest | Inbound Marketing. . . Chris Grant.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Hubspot

OCTOBER 9, 2013

Start with a topic you really want to rank well for -- in our case, it might be “ inbound marketing." The URL hubspot.com/inbound-marketing is more effective than hubspot.com/inboundmarketing. In social search, content that has a social connection to you in some way is prioritized. inbound marketing SEO'

SEO 28

SEO Optimization De-duplication Inbound Marketing 28

Hubspot

SEPTEMBER 3, 2013

DeMaria, who used to run PR for the NASDAQ stock exchange, Newsweek, and Reuters, is currently the CEO of Social360 Monitoring , a company that monitors social networks for big brands. They’re also a route into search engines and content aggregators, especially if you are a startup or private company.

Press 28

Press PR Startups Public Relations 28

Hubspot

JULY 2, 2013

Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. and it can get kind of stale. 5) Sebastian Wernicke: " Lies, Damned Lies, and Statistics (about TEDTalks)".

Viral Marketing 28

Viral Marketing Inbound Marketing Paid Search Agency Creativity 28

Hubspot

JUNE 25, 2015

Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. and it can get kind of stale. 8) Sebastian Wernicke: "Lies, Damned Lies, and Statistics (about TEDTalks)".

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Hubspot

MAY 23, 2012

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. Got low site traffic?

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links - B2B Ideas @ Work , September 16, 2010 With inbound marketing, instead of having a single basketball player toss in the ball, it’s like the whole arena is making inbound passes to your website. Why is that? What’s the point?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

AUGUST 21, 2018

Video as a marketing tactic isn’t a new idea, but its effectiveness and popularity have definitely skyrocketed in the last year. In fact, YouTube is the second most popular social network behind Facebook. Search Marketing Trends. Are you one of these marketers? We encourage you to start with the trends below.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Hubspot

JULY 2, 2012

Whether you're hosting an in-person event or an online one like a webinar, one of the best ways to create buzz before, during, and after an event is to establish a hashtag that aggregates the conversations of both attendees and followers who aren't able to attend. Inbound marketers depend on content to fuel their inbound marketing.

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28

Hubspot

MAY 22, 2018

While inbound marketing and sales are both critical to your funnel, the funnel doesn’t end there: The reality is that the amount of time and effort that you spend perfecting your strategy in those areas will amount to very little if you’re unable to retain happy customers. They’re all quick and effective, for better or for worse.

Startups 101

Startups Top of Funnel Work Management Business 101

Hubspot

OCTOBER 31, 2013

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities. is Twitter a tool we can use for that, too? Abso-tweetin''-lutely!

Twitter 28

Twitter Content Hubspot Inbound Marketing 28