Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. It’s quite simply an aggregated, consistent, and holistic representation of each customer across any digital channel.

Psychographics 102

Psychographics Aggregators Privacy Eye-Tracking 102

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. Best sales tools”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Webbiquity

FEBRUARY 5, 2021

It’s not the same as having a “Use Cases” page on your website; those typically focus on features, and aren’t granular enough to focus on individual needs. A huge part of these tasks can be delegated to platforms and tools that automate sales follow-ups , outreach and tracking. Automate nurturing and follow-ups.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Content Marketing Institute

SEPTEMBER 28, 2018

Social media listening tools, e.g., Awario (disclosure: I work for the company), Mention , and Talkwalker , enable you to efficiently track those mentions. HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers. It also can encompass websites, blogs, forums, etc. brand24 Click To Tweet.

Social Media 111

Social Media Tools Work Management Media 111

Martech

FEBRUARY 23, 2024

This approach isn’t confined to Adobe Analytics but spans a range of tools, offering a granular look at audience engagement and content performance across different personas and journey stages. These tools adjust content and messaging based on segment, supporting relevance and engagement.

Digital Asset Management 97

Digital Asset Management Personalization Enterprise Management Tagging 97

ClearVoice

MAY 6, 2024

Dynamic content delivery: Utilize marketing automation tools to display personalized content on your website based on user behavior or profile information. For example, someone who’s just finished reading a blog post about email automation could get recommendations for a post about email automation tools.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

JANUARY 18, 2022

What’s more, these tools can create the foundation brands need to automate these choices going forward. Loftis provided an anonymous case study of a large bank that used automated decisioning, helping illustrate the benefits of automation. Here are some reasons why successful CX strategies require data-driven decision-making.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 124

Martech

OCTOBER 5, 2022

We were dependent on aggregated data. Content marketing often relies on case studies and customer testimonials to hear from “people like us.” Tools that organize and manage all of that response data, from foundational CRM platforms to marketing analytics and data enrichment.

Intent Data 94

Intent Data Marketing Management Word of Mouth Customer Satisfaction 94

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Zoominfo

MARCH 9, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). Offer Free Trials, Demos, Tool, or Samples : Offering a limited but valuable version of your product or services for free so prospects have a chance to genuinely evaluate it.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

OCTOBER 5, 2021

Aggregate the data and look for patterns or similarities. This can include participation in case studies, online reviews, and more. The granularity of your data and segmentation tools are the only limitation here. Once you have come up with your criteria, repeat the exercise. However, we recommend going deeper.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Atomic Reach

FEBRUARY 23, 2023

As a result, influencer marketing has come to be treated as a “check box” rather than an effective marketing tool with measurable ROI. data points prior to launching the campaign, including aggregated data from Reddit and four other key social networks. We used our proprietary AI to process 2.5B We used our proprietary AI to process 2.5B

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Contify

AUGUST 12, 2020

Aggregate strategic updates from different websites enabling the firm’s analysts to spend less time searching and more time analyzing the information. This is a great tool to track all the updates relevant to us. Read the full case study . Track the firm’s product segments with a focus on any new products and services.

Marketing Management 52

Marketing Management Marketing & Strategy Marketing Strategy Product 52

Adobe Experience Cloud Blog

MARCH 22, 2018

AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload. These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Contently

MAY 19, 2017

On Tuesday, I was sitting in a case study on digital attribution. It’s a compelling argument, and dashboards that can quickly and elegantly aggregate metrics from different sources have become crucial in the dizzying era of big data. Collaborative measurement dashboards are going to be mandatory. I raised both.

Conference 164

Conference Account Based Marketing ABM Buyer Personas 164

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Retargeting and remarketing. Conclusion.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Porch Group Media

OCTOBER 8, 2020

Third-party cookies primarily collect marketing-relevant information such as age, origin, gender, and user behavior data, and through this collection are powerful online marketing tools, especially for personalized advertising. I think that may be a bit of a leap.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

DealSignal

NOVEMBER 1, 2022

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites. Third-party intent data.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

QuanticMind

JUNE 16, 2020

The majority of businesses track their marketing efforts using analytics tools and attribution strategies, yet few are tapping into the full breadth of insights marketing intelligence can provide. Once aggregated, all data types should be standardized into a format that can be easily processed. Competition is getting steeper.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

Zoominfo

OCTOBER 5, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). Offer Free Trials, Demos, Tool, or Samples : Offering a limited but valuable version of your product or services for free so prospects have a chance to genuinely evaluate it.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

KoMarketing Associates

FEBRUARY 18, 2014

A recent KoMarketing client had some great video case studies that were buried deep in a “video gallery” section of their website. The following month, Google Webmaster Tools showed one of our revamped image galleries as a top 5 landing page for both organic impressions and clicks. Video Content. The result?

SEO 120

SEO Paid Search Agency B2B Companies 120

DAGMAR Marketing

DECEMBER 31, 2019

We created this piece to give owners of small and medium-sized local businesses advice on how to use content as a promotional tool. This report shared the aggregated knowledge and assumptions gleaned from that survey. Do you know of a business that could participate in this case study? Pro-bono SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

PureB2B

MAY 30, 2022

Downloads (whitepapers, case studies, eBooks). This intent data is then collected and aggregated each week by third party vendors (such as Leadiro). Bing Webmaster Tools. For example: Reading specific articles on your website. Product comparison and review pages. Frequency of their visits and how often they return.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

TrustRadius Marketing

OCTOBER 3, 2022

The intent signals are topical or driven by keyword searches and often aggregated and probabilistic, which is great for scaling top-of-funnel activity. Downstream intent data can be one of the strongest indications that a user is in-market for a product or a service, but it’s even more useful when combined with additional data sets and tools.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Terminus

NOVEMBER 14, 2023

I spoke with several marketing and financial leaders in the SaaS industry and aggregated their insights on how marketing leaders can advocate for their needs while building a partnership with finance to drive success for the entire organization.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

DealSignal

MAY 3, 2021

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites. Third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

6sense

OCTOBER 22, 2021

They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Many marketers and salesfolk consider leveraging third-party validation (such as online reviews) and customer case studies near the Decision stage of the buyer’s journey.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Content Standard

MAY 24, 2019

If a technology aggregator or marketplace has 1,000 businesses that rely on them for office technology, each of those customers is a significant potential sales, service, and ongoing supply contract opportunity. Make sure you have the tech tools in place to make this happen—before any major planning. Recommended for you.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Heinz Marketing

MARCH 12, 2019

Webinars are, potentially, one of the most engaging tools both sales and marketing have at their disposals. With a webinar platform, however, you can provide access to your downloadable assets like whitepapers, guides, product information, or case studies right within the webinar console itself. Stakeholders and roles.

Webinar Metrics 59

Webinar Metrics Account Based Marketing ABM Ad Building 59

Convert

JUNE 30, 2021

Is it a tool? Related: 43 Must-Have CRO Tools for 2021 (Vetted for CRO Agencies). Harvard Business Review wrote a case study on how Booking.com became the largest travel accommodation platform in the world, all from testing. Get Your A/B Testing Tools First. However, you can’t run a test without tools, right?

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98

PureB2B

MAY 30, 2022

Downloads (whitepapers, case studies, eBooks). This intent data is then collected and aggregated each week by third party vendors (such as Leadiro). Bing Webmaster Tools. For example: Reading specific articles on your website. Product comparison and review pages. Frequency of their visits and how often they return.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Convince & Convert

APRIL 11, 2011

We have to stop wrapping ourselves around the axle about the tools. The key is to develop sound, tools-agnostic programs that focus on how your company can “be&# social, not how it should “do&# social. But the problem is we’re too often focused on numbers that simply aggregate. They will change. They always do.

Social Media 154

Social Media Media Business Case Studies 154

Biznology

NOVEMBER 15, 2012

For them, case studies, product comparisons, and similar content will be most effective in encouraging engagement and moving them further through your sales process. In the middle of the spectrum are prospects who are looking for more in-depth information but who still aren’t quite ready to commit to a conversation.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Sharpspring

SEPTEMBER 6, 2019

Say you’re pitching a social media management tool, for example. So your selling point shouldn’t be “Our tool helps keep your social profiles updated.” Most review aggregators, like Trustpilot, now offer widgets so that you can show a live score and the latest positive reviews on your website. Case studies.

Ideal Customer Profiles 45

Ideal Customer Profiles Marketing Management Lead Scoring Lead Ranking 45