Contently

FEBRUARY 2, 2021

For content marketing positions, I want writers with deeper vertical expertise who know what they’re talking about. I define success, be it in content or advertising, the same way,” said David McMillan , an experienced creative director and copywriter at top agencies. For content, I crave authority. Career Trajectory.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Martech

DECEMBER 27, 2023

In 2024 — no matter the vertical — data consistency will become a must-have. Click here to take the survey Marketers use more geographic data Another solution in the post-cookie era will be depending more on geographic and localized consumer data, according to Rob Davis, CMO and President of independent agency NOVUS.

Marketing AI 130

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 130

Valasys

NOVEMBER 10, 2020

Hiring a B2B marketing agency helps avoid several challenges associated with marketing such as- lack of market experts, lead retention strategy, limited resources, resource training, and marketing automation. A B2B marketing agency could only benefit the company if it is hired at the intersection of the right time and interest intensity.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 93

Strategic-IC

FEBRUARY 27, 2019

To ensure best value and return for your investment, you need to be certain you’re partnering with the right-fit agency to deliver on your goals. So, faced with a wealth of agencies available, all with differing USPs, how do you know which one to choose? A good agency partner can help you to do this. Content marketing agencies.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Verticals 76

Biznology

MARCH 8, 2017

At the same time, we live in times where we observe a strong fusion among traditional verticals. Banks start acting as a marketplace, trying to copy and adjust what Amazon did in retail, Telcos focus on elements used to be parts of the insurance vertical and logistics become a blurry thing between industries and various stakeholders.

Verticals 110

Verticals Paid Search Agency API Advertising Agencies 110

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

SmartBug Media

FEBRUARY 15, 2021

Take your time to work with your internal marketing team, leverage a marketing agency, and bring in your sales team to develop your goals for the upcoming year. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Product-Focused Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Take your time to work with your internal marketing team, leverage a marketing agency, and bring in your sales team to develop your goals for the upcoming year. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Product-Focused Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Sharpspring

AUGUST 28, 2020

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We simply could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen. Baker on what positioning really means for agencies. “It’s

Paid Search Agency 90

Paid Search Agency Advertising Agencies Ad Agencies Verticals 90

Contently

JULY 9, 2018

Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. One area that the Instagram team needs to focus on is ensuring that IGTV doesn’t simply become a place for stories to live,” warned Neil Waller, co-founder of influencer marketing agency Whalar. “It

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

Martech

JUNE 6, 2023

Businesses in a number of verticals are adopting or considering VR for training and safety initiatives, Illenberger said. There is a logical progression from AR marketing to VR marketing,” said Darwin Liu, founder and CEO of ecommerce services company X Agency. AR and VR in marketing. One needs to take off before the other one can.

Paid Search Agency 134

Paid Search Agency Merchandising Advertising Agencies Pricing 134

SmartBrief - Marketing

MARCH 17, 2024

Rise of the pharma/medical influencer Influencer marketing has surged in other verticals in the past decade, but the uptick hasn’t been as swift in the pharma and medical industries. The good news is agencies and creators alike have become proficient in these processes and will only become more so in the next couple of years.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Vidyard

FEBRUARY 16, 2018

The conversation around video production has become paralyzing for many marketers who often assume that video production requires an outside agency, or thousands of dollars of equipment. When to shoot horizontal/vertical. What if I told you that you can film quality B2B videos, with a smartphone for under $250! You heard me right!

Video Marketing 204

Video Marketing B2B Advertising Agencies Amazon 204

SmartBrief - Marketing

DECEMBER 7, 2023

Expensive verticals and apparel will get more interest in December If December shoppers do hold back in spending as compared to last year, as they indicated in our survey, it is worth noting that there were consumers who said they plan to spend more than last year, and those consumers disproportionately favored more expensive verticals.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. Ensure your video is 1-2 minutes long, in vertical format, features an impactful hook, and is uploaded natively. The secret behind the LinkedIn algorithm, like the recipe of the original Coca-Cola, is safely guarded.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

SmartBug Media

JULY 20, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. June 2023 Klaviyo Expands Into Wellness Vertical Learn More > Klaviyo Update Details Are you a health and wellness business offering client-based services?

Product 52

Product Advertising Agencies Verticals Template 52

MindFire

JULY 29, 2021

Probed by another print expert and friend of mine, Warren Werbitt, this interview is a fascinating case study into what it takes to succeed in selling and servicing companies with print in an increasingly “anti-print,” digital world. . Here’s the interview.

Paid Search Agency 98

Paid Search Agency Case Study Case Studies Companies 98

Leadspace

MARCH 9, 2022

First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc. Our partner GTM leverages leading B2B agencies like Accenture Interactive and Transmission Agency.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc. Our partner GTM leverages leading B2B agencies like Accenture Interactive and Transmission Agency.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Marketing Insider Group

MARCH 29, 2021

If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Using a content marketing agency can provide the subject matter expertise you need without the expense and hassle of expanding your in-house team. Expanding into new industries.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. GrowTal, which focuses exclusively on marketing talent, takes a more bespoke approach to supplying talent both to brands and agencies. Is there also a separate marketing organization? ” Modern marketing is a many-headed beast.

Work Management 109

Work Management Advertising Agencies Planning Paid Search Agency 109

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. GrowTal, which focuses exclusively on marketing talent, takes a more bespoke approach to supplying talent both to brands and agencies. Is there also a separate marketing organization? ” Modern marketing is a many-headed beast.

Work Management 107

Work Management Advertising Agencies Planning Paid Search Agency 107

Zoominfo

AUGUST 1, 2023

Researchers at credit monitoring agency Experian, for example, determined that the costs of bad data can exceed between 15–25% of a company’s total revenue, driven largely by the time and productivity costs of correcting errors and manually verifying data outputs. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Convince & Convert

APRIL 22, 2015

Image via BigStockPhoto.com By now everyone knows that moms have the most spending power out of every vertical of consumers. You strategy always needs to have an “and” : the right vertical of bloggers AND a creative component that makes your brand stand out to their consumers. Don’t take on more than you can handle. Less is more.

Blogger 164

Blogger Paid Search Agency Case Study Case Studies 164

Tomorrow People

OCTOBER 31, 2017

To achieve differentiation with consistency and at scale, you need to work with a content marketing agency. And across specific industry verticals, it takes an expert’s influence and domain knowledge to control a conversation. And another thing. What’s the fascination with eGuides, reports, and playbooks in a static format?

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

Customer Experience Matrix

JANUARY 1, 2019

It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. There was a sharp drop in new CDP funding.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Hubspot

MAY 20, 2020

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. For information related to your brand, reach out to your agency or a media vendor offering OTT solutions. Premium Inventory.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Look Internally Before You Hire an Agency. What to Look for in a Marketing Agency.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Sprout Social

DECEMBER 7, 2021

We’re beginning to see non-agency leadership roles that highlight that.”. Vertical video content will become the norm. Kevin Vicker , Social Media and Online Reputation Specialist at Children’s Hospital of Colorado, predicts that vertical video will become the standard format in 2022.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Martech

JUNE 13, 2022

I’ve now been in a variety of different industries and verticals. Many different industries, from an agency side and from working internally in a company. Later I went to college for marketing and it opened many more doors of my interests. So, although I look young, I’ve seen quite a lot. What do you like about it?

Paid Search Agency 98

Paid Search Agency Verticals eCommerce Privacy 98

SmartBug Media

SEPTEMBER 18, 2020

SaaS marketing agencies are becoming increasingly focused on specific tools, industries, and products to help drive leads for clients. But with hundreds of SaaS marketing agencies out there to pick from, how can you make sure you’re choosing the best partner to help drive leads for your business?

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

ActiveDEMAND

DECEMBER 9, 2021

ActiveDEMAND has some of the best support for multi-tenant businesses like marketing agencies, senior living providers, franchises, and other businesses that need to manage and market for multiple different sub-accounts and brands. Segregation by Location/Franchise. Another common example is to support independent local franchises.

Domain 80

Domain Marketing Websites Paid Search Agency Brand Identity 80

Martech

FEBRUARY 10, 2022

The Super Bowl is a big step up from the $50 DIY ads they first circulated on social in 2014, and they drafted a creative partner, Mustache Agency, to give this placement the pro touch. We agreed to look for a boutique agency that would focus on the human scale and experience of the system, which is a very monday way of doing things.”.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 98

Valasys

JANUARY 12, 2021

For example, the marketing team of a B2B lead generation company will include experts in the following verticals-. Having an in-house team in all the above vertical would demand a high budget, resources, and time. Further, it is entirely on the agency on how to accomplish the goals. The same goes for staff expertise as well.

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Budget Programs 59

Martech

JANUARY 26, 2023

Can the platform be white-labeled for agencies or multi-location marketers? Strategy and product roadmap Do you have other clients in my vertical? Who will be our day-to-day contact? Who pays if the system/team makes an error? What kind of customer support is available? Can I pick up the phone to report problems?

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Whether you’re looking for a long- or short-term partner, hiring an agency is a big investment.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Agencies are brands too and need to be treated as such.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112