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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).

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The Founder Interview Series #43: Pavel Beinia, BuzzGuru

Webbiquity

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. This feature helps our users conduct campaigns and monitor results.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

78% say it directly helps increase sales, and 84% say it’s helped generate leads. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Make sure you have the right resources to produce quality videos for your business. Decide Which Types of Video to Create.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Partner with a Marketing Agency. Align and Build Ongoing Partnerships with Sales. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Partner with a Marketing Agency. Ride the Rise of Mobile.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 The production quality of content has increased dramatically.