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TopRank Marketing Prepares for Next Level of Growth with New CEO, Donna Robinson

Top Rank Marketing

Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. For clients, these are characteristics you may want to look for when bringing in a new agency or consultant.

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What’s the Essential Ingredient for Effective Marketing in the Coming Decade?

Marketing Insider Group

When companies step outside of their bureaucratic mindset and embrace a more collaborative, agile view of how to do business, they leapfrog over the legacy brands that drag their feet to the ad agencies year after year. you can go from those ad agencies. I’d take that one step further. You’ll learn what keeps them up at night.

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Why focus is the way forward for high-performing marketing organizations

Martech

It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition. Performance : Measuring, analyzing and improving how your firm or in-house agency works.

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The art of scaling ABM

B2BMarketing.net

In the realm of account-based marketing (ABM), the expectation of the relationships between agencies and clients has evolved. Finding the right agency partner can literally make or break your program. Seeblue are an award-winning ABM agency and Propolis member, B2B Marketing’s global expert community.

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Inclusion and Vulnerability: The Keys to Leading a Great Marketing Team

Marketing Insider Group

Marketing teams that inwardly embrace vulnerability as a core philosophy benefit in multiple ways. The staff recruiting agency adds that leaders can accomplish this by: Setting diverse hiring goals. While this is absolutely true, the need for vulnerability goes beyond outward-facing marketing interactions.

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Walker Sands Continues Growth With Acquisition of B2B Demand Generation Agency KoMarketing

Walker Sands

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. 5000 list of fastest-growing companies every year for the past decade.